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  • Advertising Week Europe 2025: Trust, Tech & Truth Take Centre Stage

    Advertising Week Europe 2025 showcased the advertising industry’s commitment to tangible change, emphasizing brand safety, consumer trust, and the influence of generative AI. Key industry leaders highlighted the need for authenticity and transparency in marketing, urging a shift towards responsible partnerships, effective targeting, and prioritizing ESG as vital for long-term success.

  • When Humor Meets Awareness: How A Fun Campaign Sparked A Serious Message About Skin Health

    Mami Wata, in collaboration with Artplan, launches the Bald Face campaign to raise awareness about sun protection for bald individuals, using innovative facial recognition technology. This initiative cleverly turns humor into a health message, promoting a two-for-one sunscreen offer activated by recognizing “bald faces,” while emphasizing the importance of scalp protection against UV damage.

  • Can your brand be authentic in an AI-driven world?

    Rachel Fairley, co-founder and co-author, Rebrand Right. AI and automation are transforming B2B marketing, but in a world of machine-generated content one question remains: how do brands stay truly authentic? Rachel Fairley is an expert in fixing brands to drive growth. At Advertising Week Europe, Chris Cannon of TechFinitive asked Rachel for her advice.  If you want…

  • YAHOO NAMES JOSH LINE AS CHIEF MARKETING OFFICER

    Yahoo has appointed Josh Line as its Chief Marketing Officer, tasked with leading global brand strategy and marketing initiatives. A former Paramount Global executive, Line brings extensive experience in marketing transformation and brand growth. He aims to enhance Yahoo’s legacy and drive future growth amidst evolving digital landscapes.

  • Billion Dollar Boy Launches ‘The Creator Fund’ to Support Creator Attendance at Major Industry Events, Including Cannes Lions

    Billion Dollar Boy and FiveTwoNine have launched The Creator Fund, a grant supporting emerging creators in attending major advertising events, beginning with 20 passes for the Cannes Lions festival. An independent jury will assess applications, with winners revealed on April 24, 2025. The initiative aims to remove financial barriers for aspiring creators.

  • Women Want In on Cybersecurity — And Companies Can’t Hire Fast Enough

    Cyberattacks are increasing amid a staff shortage in cybersecurity, despite strong interest from women in tech, particularly in Central and Eastern Europe. A study found cybersecurity appealing for novice female professionals, ranking third among tech roles. Addressing gender bias and investing in training are essential for attracting and retaining women in the field.

  • The Mother of All Mother’s Day Gift Guides: Perfect Picks for Every Mum

    Mother’s Day is an opportunity to express appreciation for mothers at all stages of their journey. A curated gift guide features various thoughtful items, from Poly Voyager Free 20 Bluetooth Earbuds and Revlon Blow-Dry Styler to wellness supplements and cleaning gadgets, ensuring every mum’s needs are met for a special celebration.