MadTech Staff

How AI unlocks a unified, predictive customer strategy

By Yogin Patel, VP of AI Engineering at Sprinklr In a world where customer loyalty is fleeting and expectations are sky-high, businesses can no longer afford to treat customer experience (CX) and marketing as separate disciplines. The key to long-term success lies in aligning these two functions, and AI is the bridge that makes this…

Canon Launches ‘Created Different’ Campaign to Empower Next-Gen Creators

Canon EMEA has launched ‘Created Different,’ a bold new pan-European campaign celebrating next-gen creators, developed by VCCP and Girl&Bear. The high-impact campaign features TikTok stars and visual innovators, positioning Canon as the creative force behind a new era of hybrid storytelling—blending heritage with modern creator ambition.

PART 2: Cannes Lions 2025 Predictions – Industry Leaders on the Festival’s Future

Industry leaders predict Cannes Lions 2025 will spotlight AI’s practical impact, the fusion of creativity and performance, and the rise of connected TV and commerce media—all underpinned by a renewed focus on brand purpose and sustainability. The festival will define how technology and humanity converge in marketing’s future.

Cannes Lions 2025: Where AI, Creativity, and Purpose Collide

At Cannes Lions 2025, the intersection of AI, creativity, and purpose reshaped the future of advertising. From AI-powered storytelling to campaigns built around cultural impact, this year’s festival proved that innovation and intention are now inseparable in award-winning creative work.

Experimentation is Imperative if British Businesses are to Compete

Charlotte Bass, Associate Director at Hotwire, argues British brands must break free from cautious legacy mindsets and embrace experimentation to compete globally. Writing after SXSW London, Bass urges UK businesses to act fast, test early, and rethink risk — before slower innovation cycles leave them behind on the world stage.

Frida Uncensored Launches in the UK to Break Women’s Health Taboos

Frida has launched Frida Uncensored in the UK, a bold campaign spotlighting real, uncensored women’s health. From c-section scars to mental health realities, Frida challenges censorship with a new digital resource hub, a paid casting call for real stories, and a striking OOH campaign across London, aiming to rewrite the narrative around birth.

adam&eveDDB London Names Tom Ghiden Managing Director, Strengthening Creative Leadership and “Feeling First” Philosophy

adam&eveDDB London appoints Tom Ghiden as Managing Director, reinforcing its leadership team and “Feeling First” creative philosophy. Ghiden brings award-winning experience from JOAN London and top brands, marking a new chapter for the UK’s renowned creative agency.

Müller FRijj Launches “Just Feel the Urjj” Campaign: Bold, Humorous Milkshake Marketing for Gen Z Men

Müller FRijj’s new “Just feel the Urjj” campaign, created by VCCP, brings bold, humorous energy to the milkshake market. Targeting Gen Z men, it offers a fun escape from daily pressures, shaking up influencer culture and ready-to-drink trends.