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  • Analytic Partners Announces Strategic Partnership with Association of National Advertisers

    Analytic Partners announces a strategic partnership with the Association of National Advertisers (ANA) to enhance Commercial Analytics for marketing leaders. This alliance offers ANA members access to exclusive ROI Genome data, innovative insights, and tailored strategies through events and resources, aiming to drive sustainable growth and effective decision-making in a fragmented media landscape.

  • Fear of the unknown. Half of people globally worry about being hacked

    Fear of the unknown. Half of people globally worry about being hacked Around a third of internet users say they would like to delete themselves from the internet, with people in the US and Canada being at the top. According to joint research conducted by the cybersecurity company NordVPN and the personal data removal service Incogni, 45% of respondents…

  • Conran Design Group Broadens Global Design Influence with LATAM Expansion 

    Conran Design Group has launched Conran Design Mexico City to enhance its global design capabilities and cultural diversity in LATAM. Led by Jonathan Finer as Associate Managing Partner and Horacio Decanini as Executive Creative Director, the agency aims to deliver authentic brand experiences, capitalizing on the region’s projected USD 11.75 billion design sector growth by…

  • Milieu Insight Appoints Kerry Mclaren, Former YouGov UK Head of Commercial, as CEO of UK 

    Kerry Mclaren has been named UK CEO of Milieu Insight, a leader in digital survey technology. With over 20 years of experience, Mclaren aims to enhance client relations and grow the company’s UK presence. Her expertise will drive strategic partnerships and strengthen Milieu’s market position during its expansion.

  • Exclusive Interview: Trump and Musk’s Fragile Alliance – Will It Last?

    Donald Trump has completed 30 days of his second presidential term. During an interview, former Congressman Adam Kinzinger and Communications Director Anthony Scaramucci discussed Trump’s first month, speculating on his relationship with Elon Musk. They concluded that while current ties exist, the relationship is unlikely to last due to Trump’s need for dominance.

  • 2025 App Marketer Survey Reveals Bigger Budgets and Strong Ad Performance

    Liftoff and AppsFlyer survey finds 54% of app marketing professionals are chasing more aggressive KPI targets, but are meeting the challenge with new advertising channels, network partners, and larger budgets. Liftoff, provider of marketing, monetization, and creative solutions for the mobile industry, and AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, have…

  • Streaming Supreme: Why Ads on Streaming TV Win Viewer Trust

    Magnite’s study, “Why Streaming TV Is a Must-Buy,” reveals that UK audiences find ads on streaming TV more trustworthy than those on video-sharing platforms, with 68% feeling confident in them. Ads on streaming TV yield better brand recognition, recall, and purchase influences, emphasizing streaming’s role as a critical advertising channel for brands.

  • Bad Data = Bad Vibes: Why Your Customer Experience is a Hot Mess

    A survey of 100 UK marketers reveals that outdated and siloed data hinder personalized customer experiences. Nearly a third struggle with first-party data amid Google’s cookie changes, fearing increased acquisition costs and competitive disadvantage. The majority seek improved data skills and tools, emphasizing the need for effective first-party strategies in evolving customer expectations.