MadTech Staff

Cadbury’s New Campaign Melts Hearts — and Chocolate — in Real Time

Cadbury Dairy Milk’s latest global campaign celebrates its iconic taste with a visually stunning slow-motion film using real chocolate—no CGI. Created by VCCP, the campaign launches across nine markets and features a Piccadilly Lights takeover, immersive 3D soundscape, and rich media presence designed to make you feel the taste.

Why AI Could Be the Most Human Thing About Your Brand

AI is no longer back-office tech—it’s reshaping how brands connect, build trust, and express emotion. In today’s machine-augmented world, brand loyalty is forged through intelligent, empathetic systems. Jason Knight of Luckybeard explores how AI can humanize brand experiences and why the fundamentals of brand design matter more than ever.

Helsinki Metro Becomes Heartwarming Mother’s Day Gallery with Juhla Mokka

Juhla Mokka’s Mother’s Day campaign transformed Helsinki’s metro escalators into a vibrant children’s art gallery. Created by SEK, the campaign reimagined outdoor advertising by showcasing drawings inspired by motherhood, with one design featured on Juhla Mokka’s seasonal coffee package. A touching tribute seen by thousands on Finland’s busiest metro line.

OnePlus rolls out O+ Connect to OnePlus 13R, adding Mac integrations to OxygenOS

he OnePlus 13R now supports O+ Connect, making the OnePlus Ecosystem bigger than ever by adding your Mac (MacOS 10.4 or later), with OnePlus 13 support to follow soon.

Hovis Honors Heritage and Resilience in Cinematic New Ad Campaign ‘Strength Baked In’

Hovis returns with “Strength Baked In,” a powerful new brand platform from VCCP celebrating the resilience and heritage of Britain’s beloved bread. Featuring ghost signs, murals, and Sam Fender’s soundtrack, the campaign honors everyday strength, reimagining the iconic brand for a modern era across TV, digital, social, and in-store.