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Outra Boosts Executive Team with Key Hires from Rightmove, MiQ, Shopify
Outra, the UK’s leading data and analytics firm, has announced five senior hires to power its next phase of growth. The appointments bring deep sector expertise in real estate, retail, and media, positioning Outra to deliver smarter audience-first strategies through predictive modelling and rich consumer insight.
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Quantum meets creativity: MOTH unveils first-ever song powered by quantum technology
MOTH debuts RECURSE, the world’s first quantum AI-generated music track, in collaboration with electronic artist ILĀ. Powered by Archaeo, MOTH’s proprietary platform, the project marks a new era of ethical, artist-driven AI—blending quantum computing with creativity to enable truly original, real-time generative music.
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Cadbury’s New Campaign Melts Hearts — and Chocolate — in Real Time
Cadbury Dairy Milk’s latest global campaign celebrates its iconic taste with a visually stunning slow-motion film using real chocolate—no CGI. Created by VCCP, the campaign launches across nine markets and features a Piccadilly Lights takeover, immersive 3D soundscape, and rich media presence designed to make you feel the taste.
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Why AI Could Be the Most Human Thing About Your Brand
AI is no longer back-office tech—it’s reshaping how brands connect, build trust, and express emotion. In today’s machine-augmented world, brand loyalty is forged through intelligent, empathetic systems. Jason Knight of Luckybeard explores how AI can humanize brand experiences and why the fundamentals of brand design matter more than ever.
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Helsinki Metro Becomes Heartwarming Mother’s Day Gallery with Juhla Mokka
Juhla Mokka’s Mother’s Day campaign transformed Helsinki’s metro escalators into a vibrant children’s art gallery. Created by SEK, the campaign reimagined outdoor advertising by showcasing drawings inspired by motherhood, with one design featured on Juhla Mokka’s seasonal coffee package. A touching tribute seen by thousands on Finland’s busiest metro line.
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OnePlus rolls out O+ Connect to OnePlus 13R, adding Mac integrations to OxygenOS
he OnePlus 13R now supports O+ Connect, making the OnePlus Ecosystem bigger than ever by adding your Mac (MacOS 10.4 or later), with OnePlus 13 support to follow soon.
