MadTech Staff

The Future at CES 2025: AI, Sustainability, and Digital Trends You Can’t Miss

CES 2025 promises groundbreaking innovations in AI, sustainability, and digital transformation. Industry leaders share insights on trends that will shape technology and business in 2025.

Marketbridge expands into EMEA with acquisition of marketing and PR group April Six

US-based marketing and business consulting firm Marketbridge acquires April Six Technology & Science from The MISSION Group The global marketing and PR group, April Six, has been acquired from The MISSION Group Plc. by US-based Marketbridge, a leading integrated growth consulting and marketing firm. April Six Technology and April Six Science & Innovation deliver global…

94% of Brits & Irish use tech within 5 minutes after waking up, study finds

With the New Year just around the corner, it’s time to start thinking about next year’s resolutions and reflect on the resolutions you set for 2024. If you’re like many, cutting back on technology was high on the list, whether it was to reduce your time scrolling on social media, decrease your binge-watching hours, or…

The Art of Visibility: Optimising Marketplace Listings for E-commerce Success

By Alexander Otto, Head of Corporate Relations, Tradebyte Have you ever struggled to find what you’re looking for when searching for a product online? If you’re a brand or retailer with an online presence, then chances are your customers have the same problem. In today’s digital world, online searches can be an overwhelming experience, delivering…

Welcome Gen Beta: The Evolution of Generations and What It Means for the Future

With the dawn of a new year on 1 January 2025, we welcome the start of Generation Beta. Spanning from 2025 to 2039, this cohort is poised to define the future, bringing fresh cultural, social, and technological shifts that will shape our world. Generation Beta is the seventh named generation, following a naming tradition that…

Learning new skills, pillow-plumping robots and less crowds, please: Survey reveals the future of the travelling Brit

A study by Sunsail reveals that 28% of Brits find ‘rowdy’ tourists disruptive, with 59% deterred by over-tourism. Preferences have shifted, seeking adventure and learning experiences. Sustainability is crucial, as 68% prioritize eco-friendly holidays. There’s interest in tech innovations like AI travel planners and renewable energy in future travel.

Consumer Electronics to Become a Trillion-Dollar Industry by 2026

The consumer electronics market has faced a significant downturn, resulting in a $10 billion revenue decline since 2021. However, projections indicate a rebound, with global sales expected to reach one trillion dollars by 2026, driven by smartphones, gaming equipment, and particularly streaming devices, which will experience the highest growth.

The Year of the New Business Decision Influencer – Shaping Communications Strategies for Gen Z and Alpha’s Influence

In 2024, businesses must adapt to the influence of Gen Z, whose estimated spending power will reach $12 trillion in five years. Marketers face a multi-generational landscape, requiring transparency and authentic communication. Engaging Gen Z hinges on values alignment and fostering trust through robust online resources and community engagement.