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  • VCCP and Kwik Fit make motorists happier, safer drivers with tailored jokes on roadside ads

    Kwik Fit’s new campaign, ‘Road Happy’, created by VCCP, utilizes Ocean Outdoor’s vehicle react technology to deliver personalized jokes to drivers stuck in traffic. The aim is to enhance road safety and happiness. Winning silver in a digital creative competition, the initiative promotes positive driver experiences through humor across six UK locations.

  • Nissan partners with Teads to create high-impact immersive and interactive advertising experience

    Nissan and Teads turned car ads into immersive adventures—letting users explore futuristic concept cars with interactive mobile and desktop formats. The campaign smashed benchmarks for attention and awareness, boosting brand favourability by 14% and ad recall by 159%.

  • Deepfake Coworkers? Cybercriminals Are Infiltrating Work Calls—and You Might Be Letting Them In

    Deepfake scammers are sneaking into work calls, impersonating colleagues, and tricking employees into sharing data or transferring millions. As AI-generated fakes get more convincing, spotting red flags—like blurry video or off audio—could protect your company, and your job.

  • WeAre8 Taps Magnite to Launch Purpose-Driven Programmatic Ads

    Social platform WeAre8 has partnered with Magnite, the world’s largest independent sell-side ad platform, to power its first mobile in-app programmatic ad product. The move opens up programmatic access to WeAre8’s ethical ad feed, letting brands engage audiences while directing 60% of ad revenue to global charities and non-profits. As WeAre8 scales globally, the collaboration…

  • UK Tops Global E-Government Rankings as Nations Race Toward Digital-First Governance

    The UK has been named the global leader in e-government services, according to new data from Smart City Expo World Congress. Evaluating nine key digital processes—like online tax payments, passport updates, and e-signatures—the study ranked countries on accessibility, user experience, and citizen engagement. The UK scored highest overall, thanks to its seamless government website navigation…

  • Corona Turns Fishermen’s Tales into Hand-Carved Art in Stunning New Campaign

    Visual arts studio Black Madre and Africa Creative advertising agency have unveiled their latest masterpiece, a breathtaking handcrafted campaign for Corona’s “Fisherman Storytellers’ initiative. The campaign, by Brazil’s Africa Creative agency, transforms traditional fishing communities’ oral histories into tangible art through a meticulous mix of stop-motion animation involving woodcarved scenes and layered storytelling techniques. The…

  • Budweiser Unveils Real Backstage Riders to Prove It’s the Beer Behind The Backstage

    Budweiser Unveils Real Backstage Riders to Prove It’s the Beer Behind The Backstage Images: https://drive.google.com/drive/folders/1yvFD6NAwsS2u-eTlZStwkd9zinFYbgms?usp=drive_linkSão Paulo, Brazil — (April 16th, 2025) — Ever wondered what the biggest rockstars in history demand before a show? Private jets, white tigers, or M&Ms of every color except brown? Turns out, no matter how wild the requests get, there’s always one…

  • Luckybeard strengthens UK presence with new leadership structure

    Luckybeard is bolstering its UK presence with a leadership shake-up, reuniting former Fallon execs Gareth Collins and Jason Knight. As part of the agency’s rebrand as “Brand Experience Architects,” the duo will blend strategic, creative, and tech expertise to deliver integrated brand experiences for clients like Rapha and Investec.