MadTech Staff

Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming

MixRift launches Battle Orb on Meta Quest—a fast-paced mixed reality PvP game turning your living room into a strategic battlefield. Compete, shoot, and dominate in real-time multiplayer mayhem.

AI Slop or Success. What will UK advertisers choose?

AI is reshaping digital advertising—boosting performance, but also enabling fraud. DoubleVerify’s Nick Reid explains how brands can fight back with AI tools that protect spend, improve quality, and ensure brand safety.

Tractive Launches Next-Gen Health Monitoring – A Game Changer for Pets & Owners

Tractive’s latest dog tracker features—Heart and Respiratory Rate Monitoring—help pet owners catch health issues early, reduce emergency vet bills, and stay on top of pet wellness, all at no extra cost.

22.6 million ‘typos’ in the UK have ‘incorrect’ names, according to phones and laptops

Over 22 million UK adults have had their names autocorrected or flagged as typos—IANAT’s new campaign challenges Big Tech to fix name bias in autocorrect and spell-check systems.

Liftoff Announces Minority Growth Equity Investment from General Atlantic at $4.3 Billion Valuation

Liftoff announces General Atlantic as a new minority investor, joining majority shareholder Blackstone to fuel the AI-driven mobile platform’s next growth phase in app discovery, monetization, and performance marketing.

Cup Half Full? There’s Now an AI for That

British lingerie retailer LittleWomen.com has partnered with Brarista to introduce the world’s first AI bra fitting solution, which offers personalized fittings and advice for small cup sizes. This innovative service enhances customer satisfaction, reduces return rates, and includes both an AI chatbot and video consultations with experts for tailored support.

Bubble tea brand Gong cha crafts a GenAI-powered mini world to launch new drink

Gong cha launches its innovative Mini Pearls through a vibrant Gen AI campaign titled “Mini Pearl Adventures.” This social-first initiative showcases a whimsical miniature universe on platforms like TikTok and Instagram, blending Asian dessert culture with a fascination for miniature food. The collaboration highlights the creative potential of GenAI, delivering engaging narratives and immersive experiences.

VCCP and Kwik Fit make motorists happier, safer drivers with tailored jokes on roadside ads

Kwik Fit’s new campaign, ‘Road Happy’, created by VCCP, utilizes Ocean Outdoor’s vehicle react technology to deliver personalized jokes to drivers stuck in traffic. The aim is to enhance road safety and happiness. Winning silver in a digital creative competition, the initiative promotes positive driver experiences through humor across six UK locations.