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  • 2025 App Marketer Survey Reveals Bigger Budgets and Strong Ad Performance

    Liftoff and AppsFlyer survey finds 54% of app marketing professionals are chasing more aggressive KPI targets, but are meeting the challenge with new advertising channels, network partners, and larger budgets. Liftoff, provider of marketing, monetization, and creative solutions for the mobile industry, and AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, have…

  • Streaming Supreme: Why Ads on Streaming TV Win Viewer Trust

    Magnite’s study, “Why Streaming TV Is a Must-Buy,” reveals that UK audiences find ads on streaming TV more trustworthy than those on video-sharing platforms, with 68% feeling confident in them. Ads on streaming TV yield better brand recognition, recall, and purchase influences, emphasizing streaming’s role as a critical advertising channel for brands.

  • Bad Data = Bad Vibes: Why Your Customer Experience is a Hot Mess

    A survey of 100 UK marketers reveals that outdated and siloed data hinder personalized customer experiences. Nearly a third struggle with first-party data amid Google’s cookie changes, fearing increased acquisition costs and competitive disadvantage. The majority seek improved data skills and tools, emphasizing the need for effective first-party strategies in evolving customer expectations.

  • Super Bowl LIX: AI’s Debut and the Enduring Power of Emotion in Advertising

    During Super Bowl LIX, AI’s presence in advertising didn’t overshadow traditional storytelling, which evoked stronger emotional connections. Record viewership and high ad prices highlighted the importance of cross-platform strategies. As streaming gains prominence, brands must focus on authenticity and relatability, recognizing that technology can’t replace the fundamental power of human emotion in marketing.

  • Telecom replaces its logo with personal messages from Athletes’ loved ones in new sponsorship initiative

    With ‘The Meaningful Logo’, Odido wants to connect athletes to the people that matter the most to them. During the year-long initiative, the Dutch telecom company plans to donate ad placements across several sports. Dutch telecom company Odido invited supporters at home to secretly submit personal messages to Dutch national team short track skaters. These messages of encouragement were…

  • Super Bowl LIX Commercials: Best Ads from the 2025 Game

    Discover the best Super Bowl 2025 commercials from Super Bowl LIX, featuring standout ads with celebrity cameos, hilarious moments, and bold brand messages that captivated millions.

  • The Ultimate Valentine’s Day Gift Guide: Unique Ideas for Every Personality

    Discover the ultimate Valentine’s Day gift guide with unique ideas for everyone—skin care lovers, tech enthusiasts, home chefs, and more. Shop now for the perfect gift!

  • Stadium to Screen: The accelerating shift to streaming for live sports

    LG Ad Solutions’ new report, “Stadium to Screen,” reveals a notable shift towards connected TV (CTV) for live sports viewing in the U.K., U.S., and Canada. Key findings highlight that 74% of U.K. CTV users stream sports, with linear TV preferred. Engagement levels are high, particularly amid rising trends in sports betting and advertising relevance.