• The Perfume Shop Unveils Game-Changing Store+ App for Fragrance Lovers

    The Perfume Shop, the UK’s largest perfume retailer, has implemented the first phase of their market-leading Store+ app initiative. Store+ is an initiative designed to enhance the customer’s shopping experience and make it easier for them when it comes to making an informed perfume purchase. Store+ has been launched in response to The Perfume Shop’s…

  • Burnout crisis: Why UK doctors are missing out on AI lifelines

    A major study reveals that UK healthcare lags behind Europe in AI adoption, with 73% of UK healthcare professionals never using AI at work—higher than any other surveyed nation. Despite AI’s potential to ease NHS staff shortages and reduce admin burdens, concerns over accuracy and integration hinder adoption. As Germany and Denmark lead in AI…

  • Apply Digital hires Sarah Hackett as first senior vice president of growth for the EMEA region

    Apply Digital has appointed Sarah Hackett as SVP of Growth, EMEA, to drive business expansion, strategic partnerships, and sales operations. With experience from Digitas UK, Cognizant Zone, and Goldman Sachs, Hackett will strengthen Apply Digital’s footprint, supporting global clients in EMEA. Discover how this leadership hire is set to accelerate digital transformation and growth.

  • Baltic Initiative Connects Europe’s Tech Industry to Emerging Talent Pools

    The EU faces a critical skilled worker shortage, with 84% of occupations experiencing gaps. The Digital Explorers initiative offers a global talent exchange model, connecting the Baltic and African tech sectors to address labor shortages and drive innovation. Can international partnerships and skilled migration help secure Europe’s economic future?

  • Marketing trends that could make or break your brand in 2025

    Marketers in 2025 must balance AI innovation with regulatory compliance to stay ahead. With AI-powered automation transforming customer engagement and data privacy laws evolving, marketing leaders face both opportunities and challenges. Discover how AI, conversational marketing, and personalization are shaping the future—while ensuring trust and compliance remain top priorities. Stay competitive by integrating smart tech…

  • Knorr Unveils ‘Knorrplay’ Stock Pots to Spice Up Valentine’s Day with a Romantic Cooking Experience

    This Valentine’s Day, Knorr is turning up the heat with its limited-edition ‘Knorrplay’ stock pots, encouraging couples to reignite romance in the kitchen. With 52% of Brits celebrating Valentine’s Day, new research reveals that dining in is the preferred choice, with 23% opting for a home-cooked meal. Partnering with celebrity maître d’ Fred Sirieix, Knorr…

  • FIFA+ Selects Magnite as Part of Their Global Programmatic Expansion to Power Video Advertising on FIFA+ and FAST Channels Globally

    FIFA+ has selected Magnite (NASDAQ: MGNI) as its global programmatic provider, enabling video and display advertising across North America, EMEA, LATAM, and APAC. Using Magnite Streaming, SpringServe, and Magnite DV+, FIFA+ will monetize content at scale, delivering targeted ads on mobile, desktop, and CTV. This collaboration helps FIFA+ continue its mission to make live football…

  • Global IT Services rebound: Top 25 brands hit $163 billion in 2025

    In 2025, the top 25 IT services brands reached a combined value of USD163 billion, with Accenture leading at USD41.5 billion. Key drivers of growth include AI expertise and corporate spending rebound. TCS and HCLTech follow as top brands, emphasizing sports sponsorships and exceptional market engagement, respectively. Sustainability increasingly influences brand perception.