MadTech Staff

The convergence of tech and brands

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When Targeted Ads Get Personal, and Wrong: New Book Exposes the Emotional – and Invisible – Power of Digital Advertising

Alessandra Di Lorenzo’s book, ADJUST: How Ads Shape What We Think and Do, reveals the mechanisms of the digital advertising industry. Drawing from her extensive experience, she explains how ads influence perceptions and behaviors, aiming to empower readers to understand and navigate this complex system effectively, without fear or misinformation.
Billion Dollar Boy Launches ‘The Creator Fund’ to Support Creator Attendance at Major Industry Events, Including Cannes Lions

Billion Dollar Boy and FiveTwoNine have launched The Creator Fund, a grant supporting emerging creators in attending major advertising events, beginning with 20 passes for the Cannes Lions festival. An independent jury will assess applications, with winners revealed on April 24, 2025. The initiative aims to remove financial barriers for aspiring creators.
Women Want In on Cybersecurity — And Companies Can’t Hire Fast Enough

Cyberattacks are increasing amid a staff shortage in cybersecurity, despite strong interest from women in tech, particularly in Central and Eastern Europe. A study found cybersecurity appealing for novice female professionals, ranking third among tech roles. Addressing gender bias and investing in training are essential for attracting and retaining women in the field.
The Mother of All Mother’s Day Gift Guides: Perfect Picks for Every Mum

Mother’s Day is an opportunity to express appreciation for mothers at all stages of their journey. A curated gift guide features various thoughtful items, from Poly Voyager Free 20 Bluetooth Earbuds and Revlon Blow-Dry Styler to wellness supplements and cleaning gadgets, ensuring every mum’s needs are met for a special celebration.
Mind Your Ads: Young Adults Want Brands to Sell Responsibly

A recent survey reveals that 62% of young adults believe retail brands lack transparency regarding credit risks, and 64% feel brands should educate them about debt. As financial worries and mental health issues grow, many young adults feel pressured by social media to overspend, highlighting the urgent need for responsible brand education.
MEET LISA GOLUKHOVA, THE 25-YEAR-OLD ENTREPRENEUR REDEFINING SOCIAL CONNECTION

Lisa Golukhova, a 25-year-old entrepreneur, founded Curated Community, a luxury social networking app that fosters real-world connections for Gen Z and Millennials. The platform gamifies matchmaking, hosts exclusive events, and partners with premium venues. Committed to community impact, it also supports local charities. Lisa aims to redefine social engagement through innovative technology.
TikTok: A Warning Sign for Social Media’s Future?

MJ Behrman discusses TikTok’s uncertain future and its implications for marketing, emphasizing the volatility of social media. As governments tighten regulations, brands must adapt their strategies and diversify their presence across various platforms. Despite challenges, social media remains vital for engagement; flexibility and preparation are essential for future success.
VSA Partners Expands Women-Led Leadership Team With 3 Executive Promotions

VSA Partners, a Chicago-based agency, has promoted three executives, enhancing its leadership team with five women now occupying seven positions. YanYan Zhang, Kim Mickenberg, and Susan Pfeifer were recognized for their talent and strategic vision, vital for the agency’s innovative approach, strengthening its operations and client relationships moving forward.