MadTech Staff

The convergence of tech and brands

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Budweiser Unveils Real Backstage Riders to Prove It’s the Beer Behind The Backstage

Budweiser Unveils Real Backstage Riders to Prove It’s the Beer Behind The Backstage Images: https://drive.google.com/drive/folders/1yvFD6NAwsS2u-eTlZStwkd9zinFYbgms?usp=drive_linkSão Paulo, Brazil — (April 16th, 2025) — Ever wondered what the biggest rockstars in history demand before a show? Private jets, white tigers, or M&Ms of every color except brown? Turns out, no matter how wild the requests get, there’s always one…
Luckybeard strengthens UK presence with new leadership structure

Luckybeard is bolstering its UK presence with a leadership shake-up, reuniting former Fallon execs Gareth Collins and Jason Knight. As part of the agency’s rebrand as “Brand Experience Architects,” the duo will blend strategic, creative, and tech expertise to deliver integrated brand experiences for clients like Rapha and Investec.
Forget the AI Gimmicks, The Future of Creativity Is Boring Tech

AI hasn’t lived up to its creative hype. While some brands raced to showcase flashy, AI-generated campaigns, the results often lacked heart—and impact. Instead, the real gains are coming from less glamorous tools quietly improving workflows. For creatives, the future isn’t about chasing trends, but using tech that actually empowers better storytelling.
16 Views Means You “f****** suck!” —Gary Vee Just Gave Marketing a Reality Check

Gary Vaynerchuk didn’t pull punches at Advertising Week Europe—calling out outdated mindsets, platform obsession, and lazy media spend. In classic Gary V style, he challenged marketers to stop romanticizing the past and start chasing attention with intent. From savage one-liners to strategy gold, here are five takeaways every modern marketer needs to hear.
Advertising Week Europe 2025: Trust, Tech & Truth Take Centre Stage

Advertising Week Europe 2025 showcased the advertising industry’s commitment to tangible change, emphasizing brand safety, consumer trust, and the influence of generative AI. Key industry leaders highlighted the need for authenticity and transparency in marketing, urging a shift towards responsible partnerships, effective targeting, and prioritizing ESG as vital for long-term success.
When Humor Meets Awareness: How A Fun Campaign Sparked A Serious Message About Skin Health

Mami Wata, in collaboration with Artplan, launches the Bald Face campaign to raise awareness about sun protection for bald individuals, using innovative facial recognition technology. This initiative cleverly turns humor into a health message, promoting a two-for-one sunscreen offer activated by recognizing “bald faces,” while emphasizing the importance of scalp protection against UV damage.
Can your brand be authentic in an AI-driven world?

Rachel Fairley, co-founder and co-author, Rebrand Right. AI and automation are transforming B2B marketing, but in a world of machine-generated content one question remains: how do brands stay truly authentic? Rachel Fairley is an expert in fixing brands to drive growth. At Advertising Week Europe, Chris Cannon of TechFinitive asked Rachel for her advice. If you want…
YAHOO NAMES JOSH LINE AS CHIEF MARKETING OFFICER

Yahoo has appointed Josh Line as its Chief Marketing Officer, tasked with leading global brand strategy and marketing initiatives. A former Paramount Global executive, Line brings extensive experience in marketing transformation and brand growth. He aims to enhance Yahoo’s legacy and drive future growth amidst evolving digital landscapes.