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  • Sense and Sensibility: Context-Aware Systems Lead the CX Charge

    A new global study by Designit, Wipro’s experience innovation firm, shows that context-aware systems are the top strategy for enhancing customer experience (CX) in 2025. With 57% of CX professionals prioritizing real-time, adaptive technologies, the report signals a major shift toward smarter, more intuitive customer engagement.

  • The Odyssey of Wilson: How a Volleyball Is Teaching the World About Ocean Plastic Pollution

    UNESCO’s The Odyssey of Wilson transforms ocean data into a powerful environmental journey. Using the iconic volleyball as a metaphor, the campaign visualizes 450 years of plastic pollution, rising sea levels, and climate change—raising awareness ahead of the 2025 UN Ocean Conference with immersive storytelling and real-time scientific insight.

  • OnePlus Unveils PersonaliSed AI Ecosystem with New ‘Plus Key’ and Smart Productivity Features

    OnePlus unveils its next-gen AI ecosystem and the new Plus Key—delivering personalised, secure AI tools like AI Plus Mind, VoiceScribe, and Best Face 2.0. Experience smarter, more intuitive smartphones in 2025.

  • Outra Boosts Executive Team with Key Hires from Rightmove, MiQ, Shopify

    Outra, the UK’s leading data and analytics firm, has announced five senior hires to power its next phase of growth. The appointments bring deep sector expertise in real estate, retail, and media, positioning Outra to deliver smarter audience-first strategies through predictive modelling and rich consumer insight.

  • Quantum meets creativity: MOTH unveils first-ever song powered by quantum technology

    MOTH debuts RECURSE, the world’s first quantum AI-generated music track, in collaboration with electronic artist ILĀ. Powered by Archaeo, MOTH’s proprietary platform, the project marks a new era of ethical, artist-driven AI—blending quantum computing with creativity to enable truly original, real-time generative music.

  • Cadbury’s New Campaign Melts Hearts — and Chocolate — in Real Time

    Cadbury Dairy Milk’s latest global campaign celebrates its iconic taste with a visually stunning slow-motion film using real chocolate—no CGI. Created by VCCP, the campaign launches across nine markets and features a Piccadilly Lights takeover, immersive 3D soundscape, and rich media presence designed to make you feel the taste.

  • Why AI Could Be the Most Human Thing About Your Brand

    AI is no longer back-office tech—it’s reshaping how brands connect, build trust, and express emotion. In today’s machine-augmented world, brand loyalty is forged through intelligent, empathetic systems. Jason Knight of Luckybeard explores how AI can humanize brand experiences and why the fundamentals of brand design matter more than ever.

  • Helsinki Metro Becomes Heartwarming Mother’s Day Gallery with Juhla Mokka

    Juhla Mokka’s Mother’s Day campaign transformed Helsinki’s metro escalators into a vibrant children’s art gallery. Created by SEK, the campaign reimagined outdoor advertising by showcasing drawings inspired by motherhood, with one design featured on Juhla Mokka’s seasonal coffee package. A touching tribute seen by thousands on Finland’s busiest metro line.