MadTech Staff

Samsung Brings Instant Play Cloud Gaming to Galaxy Devices Across Europe

Samsung expands cloud gaming to Europe, launching in the UK and Germany. Galaxy devices now offer instant play, a redesigned Gaming Hub, and developer-friendly revenue sharing.

Mobile Coupons and First-Party Data: A Competitive Edge for UK Retailers

Mobile coupons are reshaping UK retail—driving sales, powering loyalty, and unlocking first-party data to fuel smarter, more personalised marketing strategies across retail media and customer engagement.

‘England, meet England’: O2 Champions Red Roses with Most Powerful Women’s Rugby Campaign Yet

O2 has launched its most powerful women’s rugby campaign to date, ‘England, meet England’, created with long-term agency VCCP. Designed to boost support for the Red Roses, the integrated campaign spans TV, OOH, social and experiential, reframing the team as national heroes ahead of the Women’s Rugby World Cup 2025 on home soil.

72andSunny Amsterdam hires Hollie Loxley as Managing Director

Global creative company 72andSunny has appointed Hollie Loxley as Managing Director of its Amsterdam office. Reporting to International President Chris Kay, Loxley will lead the agency’s growth and join the leadership team alongside Simone Moessinger (ECD) and Armando Potter (Head of Strategy). She brings experience from VML, Havas, and FCB Inferno.

Cadbury Bournville Returns After 50 Years with Bold New Campaign

Cadbury has relaunched Bournville with its first campaign in nearly 50 years, ‘Made to be enjoyed, not endured’, positioning the iconic dark chocolate as smooth, simple, and refreshingly unpretentious.

‘The Unexpected Hero’: Prostate Cancer UK’s Powerful New Film Urges Collective Action

Prostate Cancer UK has launched ‘The Unexpected Hero’, a new brand film voiced by David Tennant with music by alt-J, urging communities to unite and take action against prostate cancer.

Schmidt Groupe and Cubro Unite to Transform Interior Design for the Digital Generation

Schmidt Groupe acquires a majority stake in Cubro, a Spanish digital design start-up, to accelerate its omnichannel expansion and tap into new millennial and urban markets across Europe.

From Burgers to Breakthroughs: Quinyx Marks 20 Years of Reinventing Frontline Workforce Management

Marking 20 years, Quinyx unveils a bold AI vision for frontline work—where fair, flexible rotas rival salary in importance and intelligent scheduling defines the future of employee experience.