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WARC/AA report reaction: Cracking the curate’s egg
Another day, another forecast for the advertising and marketing industry to try to digest without choking. Yet again, the WARC/AA report is a classic “curate’s egg”, showing that despite recovering from Covid the sector is now facing more uncertainty from the economic meltdown.
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Analytic Partners Names Fleur Sohtz as Chief Marketing Officer, Charged with Driving Brand and Commercial Growth
As the new CMO, Sohtz will focus on building data-driven commercial strategies and unlocking new opportunities for the company and customers.
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The four consumer trends that will shape the rest of 2022 and beyond
Article written by Verity Brown, Managing Director, The Specialist Works Like all economies, the UK economy is prone to pressure from global events. Even before the ever-growing threat of the Ukrainian war and the cost-of-living crisis, the IMF cut its global growth forecasts for 2022, impacted by Omicron, blocked and interrupted supply chains, and China’s…
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Insights: How a martech stack can benefit your company
Using data-driven insights, marketing teams can optimise their efforts throughout the customer journey, making communication ever-more personalised and effective at channelling leads into prospects To anyone working outside of marketing or the tech world in general, the term ‘martech’ might sound like just another sales and marketing portmanteau in a long line of technologies, which…
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Pick Your Audience Wisely – How Advertisers Can Help Build a More Responsible Web
Over the past few years, there have been a number of changes impacting advertising – whether that’s increasing consumer privacy regulations or third-party cookies disappearing. We’ve seen third-party cookies blocked in Firefox and Safari, and Google follow suit in Chrome by introducing its Privacy Sandbox, while Apple has overhauled its Identifier for Advertisers (IDFA) and…
The convergence of tech and brands 