MadTech Staff

How AI will rewrite marketing in 2026

AI is set to rewrite marketing in 2026, reshaping discovery, trust, advertising and eCommerce as assistants become the primary gateway to brands.

Cadbury Celebrates Imperfect Acts of Generosity in Poignant ‘Homesick’ Campaign

Cadbury Dairy Milk unveils ‘Homesick’, a new VCCP campaign celebrating the small, imperfect gestures of generosity that bring us closer, even when we’re far from home.

AI bubble burst? New research suggests 2026 will be make or break year for business leaders

New research from Tech Show London reveals a widening gap between AI investment and strategic confidence, warning 2026 will be a make or break year for business leaders.

John Frieda Relaunches Globally with Bold New ‘Salon Attitude. Every Day.’ Platform

John Frieda relaunches globally with ‘Salon Attitude. Every Day.’ — a bold new campaign by VCCP that puts confidence and everyday transformation at the heart of haircare.

CES 2026: Industry Leaders on What Comes Next for Advertising

At CES 2026, advertising leaders revealed how CTV, retail media and AI are shifting from hype to measurable performance, accountability and incrementality.

Joint launches first campaign for Pilgrim’s Europe

Creative agency Joint launches its first campaign for Pilgrim’s Europe, introducing Richmond Veggie Tasty through playful DOOH and social.

Allergen Alert Unveils Pocket-Sized Lab to Detect Food Allergens in Minutes

Allergen Alert introduces the first portable, pocket-sized lab that detects food allergens and gluten in minutes, offering safer, more inclusive dining.

Universal Music Group and NVIDIA Partner to Reinvent Music Discovery With Responsible AI

Universal Music Group and NVIDIA announce a strategic collaboration to transform music discovery, fan engagement, and artist creation using responsible AI.