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  • Study Reveals: Majority of European Influencers Fail to Disclose Ads

    A recent EU study found that 4 out of 5 social media influencers fail to disclose commercial content as advertising, violating EU law. The study, covering 576 influencers, revealed that only 20% consistently labeled their content as ads. The European Commission emphasized the need for stricter legislation to ensure digital fairness for consumers. The study’s…

  • Tech Interview: Poppins CEO Maani Safa Talks AR Revolution and Ethical AI Development

    The Tête-à-tête interview series features Maani Safa, CEO of Poppins, discussing tech innovations, AR’s future, dream brands, industry changes, and a dream invention. He lauds Figure & OpenAI’s speech-to-speech reasoning, predicts AR’s transformative impact, seeks cross-over digital-physical brand collaborations, advocates for ethical tech development, and dreams of teleportation or perpetual energy.

  • Anker MagGo Series Revolutionises Wireless Charging

    Anker Innovations has launched the cutting-edge Anker MagGo wireless magnetic charging series, featuring Qi2 certification and 15-watt fast charging capability, rivalling Apple’s MagSafe technology. The Magnetic Power Profiles ensure a stable connection, while a range of products, including power banks and charging stations, cater to various user needs. Certified for Apple and Qi2-compatible devices, the…

  • Imagination Continues to Grow Strategy Offer With Two New Director Hires

    Imagination, a global experience design company, appointed Sara Parrish and Louise Odquier as Strategy Directors in the UK. Sara will expand Imagination’s consulting offer in London, while Louise will lead luxury client projects. Both bring extensive experience in CX strategy, aligning with Imagination’s ambition to be a world leader in the Experience Economy.

  • McKinsey: Generative AI fuels creative physical product design but is no magic wand

    Generative AI tools are revolutionizing the physical product design process, allowing for faster concept development and refinement. Despite their potential, these tools require human expertise to ensure meaningful and manufacturable outputs. By leveraging gen AI across the design life cycle, significant productivity gains can be realized, but careful consideration of limitations is essential for success.

  • Revitalise Your Resolutions: 8 Essential Gadgets to Stay on Track with Your Goals in 2024

    As we begin the third month, it’s time to refocus on our New Year’s resolutions for better health, financial stability, and personal growth. Essential items like the Melitta® AromaFresh II Therm Pro, Luff 100% Organic Bamboo Silk Pillowcases, Form Smart Swim Goggles, and more can help achieve these goals. Create a healthier and more productive…

  • Olivia Colman stars in gritty new Amnesty International spot

    Acclaimed actors Olivia Colman and Adrian Lester star in a new Amnesty International campaign, “Before Our Eyes,” shedding light on human rights issues in the UK. The ad, featuring a dramatic twist, aims to provoke dialogue and action on social housing conditions and basic human rights. The campaign will be promoted across various platforms and…

  • Asos relaunches programme that turns staff into influencers

    Asos has relaunched its Insider influencer programme, which sees staff members bring “the most relevant fashion product to consumers”.