MadTech Staff

CommBox Launches Era AI Voice to Automate Enterprise Calls End-to-End

CommBox introduces Era AI Voice, an enterprise-grade AI voice agent that automates customer conversations end-to-end, integrates with core systems, and delivers fast, measurable business impact.

SERIOUS PEOPLE ARE ANNOYING.EXCEPT WHEN IT COMES FROM ALLIANZ.

Allianz France flips its “overly serious” reputation on its head with a playful, self-deprecating campaign. Launching across TV, OLV, social, and OOH, the campaign shows how seriousness can be annoying—except when it comes from your insurer.

Two-Thirds of Homeowners Predict Smart Tech Will Be Essential by 2030

62% of homeowners say smart technology will be essential in every home by 2030, with energy efficiency, convenience, and cost savings driving adoption. Top searched devices include smart dehumidifiers, TVs, and robot vacuums.

Azerion Launches Mind Map to Target Consumers When They’re Most Receptive to Ads

Azerion’s new Mind Map planning tool helps advertisers reach audiences based on mindset, identifying when consumers are most cognitively and emotionally receptive to brand messages.

Mediaocean’s 2026 Advertising Outlook Reveals AI’s Rise — and the Execution Gap Holding Marketers Back

Mediaocean’s 2026 Advertising Outlook shows AI moving from experimentation to execution, while fragmented systems continue to slow progress across planning, activation, and measurement.

The Wilful Group Launches Ecosphere to Measure and Cut the Carbon Impact of Influencer Marketing

Ecosphere is a new, first-of-its-kind initiative helping brands and creators measure and reduce the environmental impact of influencer marketing within Scope 3 emissions.

Scotland’s search for the next marketing industry leaders helps retain talent in Scotland

The Marketing Society Scotland opens entries for the 2026 Star Awards, spotlighting emerging talent shaping the future of Scotland’s marketing industry.

Just One in Four Retailers Are Ready for AI-Driven Commerce, Patchworks Study Finds

New research from Patchworks reveals that only 27% of UK retailers have the connected, scalable technology required to support AI-driven and agentic commerce, despite rising AI investment across the sector.