The convergence of tech and brands

Blog

madtechmag.com/

Profile

madtechmag.com/author/madtechm

Homepage

madtechmagcom.wordpress.com

  • AI Reimagines Coca-Cola’s Classic Christmas Ad

    Classic ad ‘reinterpreted’ by ‘collaboration of human creativity’ and ‘advanced technology’. The Coca-Cola Company has unveiled an AI-powered reimagining of its iconic 1995 “Holidays Are Coming” commercial, with the new version promoting Coke Zero, the sugar-free Coca-Cola variety. The updated 15-second ad spot, which debuts on TV today (November 14), features the legendary Coca-Cola Christmas…

  • Samsung Ads and ISBA Unveil Game-Changing TV Moments Framework for Smarter Advertising

    Samsung Ads, in collaboration with ISBA, has unveiled groundbreaking research that introduces a new framework for TV advertising, placing consumers at the center of the conversation. The study explores key insights into consumer behavior and ad acceptance, revealing how audiences engage with TV content in today’s evolving landscape. With CTV consumption on the rise, the…

  • Over 83% of Consumers Buy Beauty Products After Online Searches—Here’s What’s Driving Sales

    New research reveals 83% of consumers buy beauty products after online searches! Find out which platforms—Google, YouTube, TikTok—drive sales, plus insights on Gen Z, Millennials, and Gen X. Discover why AI and omnichannel strategies are transforming beauty marketing.

  • Red, White, and Divided: Marketing Strategies for Trump’s America

    In a polarized America, Trump’s 2024 comeback changes everything for brands. Discover how CMOs can navigate the new cultural minefield, rethink strategies, and engage audiences in an era defined by division and shifting loyalties.

  • SITA and IDEMIA Create Global Digital Travel Ecosystem for Seamless Journeys

    SITA and IDEMIA announce a groundbreaking Digital Travel Ecosystem to ensure secure, interoperable, and trusted digital identities across global travel. This initiative aims to streamline passenger processing, enhance privacy, and enable cross-border data security.

  • Netigate appoints Maria Börjesson as new CEO

    Netigate appoints Maria Börjesson as CEO to drive growth and innovation in customer feedback solutions. With 25+ years of leadership in fintech, SaaS, and software development, Maria aims to expand Netigate’s total experience concept and empower businesses through data-driven decisions and customer loyalty.

  • Home Grown: London’s Premier Club for Visionaries

    Home Grown, a private members’ club in London’s Marylebone, offers an inspiring environment for entrepreneurs, investors, and innovators. With elegant interiors, curated events, and a focused community, it fosters genuine connections and collaboration. The club combines work, luxury, and dining, making it an ideal space for ambitious individuals to thrive.

  • Coca-Cola ad campaigns during Q3 2024 celebrate culture, togetherness and refreshment, reveals GlobalData

    Explore Coca-Cola’s Q3 2024 advertising strategies, featuring cultural collaborations, limited-edition products, and strategic partnerships with brands like McDonald’s and Oreo. GlobalData’s analysis reveals how Coca-Cola’s targeted campaigns during cultural festivals—from Dashain to Chinese New Year—boost consumer engagement and reinforce brand loyalty.