MadTech Staff

adam&eveDDB London Names Tom Ghiden Managing Director, Strengthening Creative Leadership and “Feeling First” Philosophy

adam&eveDDB London appoints Tom Ghiden as Managing Director, reinforcing its leadership team and “Feeling First” creative philosophy. Ghiden brings award-winning experience from JOAN London and top brands, marking a new chapter for the UK’s renowned creative agency.

Müller FRijj Launches “Just Feel the Urjj” Campaign: Bold, Humorous Milkshake Marketing for Gen Z Men

Müller FRijj’s new “Just feel the Urjj” campaign, created by VCCP, brings bold, humorous energy to the milkshake market. Targeting Gen Z men, it offers a fun escape from daily pressures, shaking up influencer culture and ready-to-drink trends.

Almost 800 million cookies from the UK found on the dark web, NordVPN reveals

The UK ranks 27th globally in a massive cookie data leak, with nearly 800 million browser cookies exposed — 66.5 million of them still active. NordVPN’s 2025 study reveals how cybercriminals exploit these digital footprints, raising urgent concerns over malware, session hijacking, and online privacy vulnerabilities.

Wimbledon Launches 2025 Campaign exploring the Mental Toll of Centre Court Pressure

The All England Lawn Tennis Club has launched its 2025 campaign with the new global brand platform, There is only one Wimbledon. A cinematic trailer created by VCCP visualises the psychological and physical challenges of competing at tennis’s most iconic tournament, featuring champions like Alcaraz, Hewett, and Krejcikova.

SXSW London 2025 Wraps with Royal Visits, Global Leaders and Big Wins for Cultural Investment

SXSW London 2025 concluded with over 20,000 attendees from 77 countries, spotlighting Shoreditch as a global hub of creativity and innovation. With premieres, performances, and economic boosts to local venues, industry leaders likened its long-term potential to the London 2012 Olympics. The UK’s newest cultural landmark is here to stay.

The Biggest Trend in Banking isn’t Coming from Banks

The next wave of financial innovation isn’t coming from banks—it’s coming from employers. As Peter Briffett, CEO of Wagestream, explains, forward-thinking companies are using real-time data and trusted relationships to offer financial tools that support workers’ wellbeing—redefining personal finance from the ground up.

AI vs. Authenticity: How Marketers Can Win Consumer Trust

AI is transforming marketing with data-driven precision, but a surge in consumer skepticism is reshaping the rules. As automation rises, brands must balance efficiency with empathy, transparency, and human creativity to maintain trust and forge authentic connections in the evolving digital landscape.

Best Gadgets and Gear for Dads Who Do It All in 2025

Discover the best gifts for dads in 2025—from smart home tech like the Hoover Robot Vacuum to grooming essentials, gaming headsets, and rugged outdoor gear. Perfect Father’s Day ideas that combine practicality, style, and innovation for every dad’s lifestyle.