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Direct Line Launches “That’s How It’s Done” Brand Platform with VCCP to Spotlight Fast, Seamless Insurance Service
Direct Line marks its 40th anniversary with a new brand platform, “That’s How It’s Done,” created by VCCP. The multi-channel campaign uses humour and high-speed claims to remind customers what great insurance really looks like.
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Declan Rice Teams Up with Müller for Limited-Edition Raspberry & White Chocolate Flavour
England star Declan Rice steps off the pitch and into the kitchen to launch a limited-edition Müller Rice flavour—Raspberry & White Chocolate—via a culturally playful brand experience and social-first campaign.
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Wavelength Launches to Unite Creators and Social Channels, Reaching 950M Monthly in Global Rollout
Wavelength launches as a next-gen, social-first media network uniting creators with branded distribution channels, following the merger of EXTREME International, Unreel Network, and Metdann—reaching 950M monthly across global platforms.
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Disaronno taps 72andSunny Amsterdam to lead global brand-building platform.
Disaronno appoints 72andSunny Amsterdam to lead global brand efforts, launching a modern platform in 2026 aimed at younger audiences while honoring the legacy of one of Italy’s most iconic liqueurs.
The convergence of tech and brands 