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The convergence of tech and brands

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  • From Victim to Advocate: How Sarah Norford-Jones’ Childhood Identity Theft Fuels Her Mission for Digital Security

    In an era where digital communication dominates, ensuring privacy and security has become paramount. No one understands this more than Sarah Norford-Jones, who co-founded private messaging solution, YEO Messaging, following a disturbing experience of online personation as a child. We caught up with her to chat about her favourite tech innovations, dream collaborations, and her…

  • Tech Interviews: PushFar co-founder and CEO, Ed Johnson, talks his favourite innovations and the one thing the industry needs more of

    In a candid interview, we caught up with Ed Johnson, the CEO and Co-Founder of PushFar, who talked about satellite technology and the need for more personal service in the industry. He also revealed the one thing he would invent if he could.

  • Outbrain launches OnyxGreen to Help Brands and Agencies Cut Ad Inventory Emissions

    Leading open web technology platform Outbrain (NASDAQ: OB), today announced the launch of OnyxGreen, a Green Media Product (GMP) powered by data from Scope3, the collaborative sustainability platform decarbonizing media and advertising.

  • RAPP UK Bolsters Marketing Sciences Department with two new SVPs

    RAPP UK’s Marketing Sciences department underwent significant changes with the addition of a Senior Vice President of Analytics and a Senior Vice President of Data Science. Both will report to Chief Marketing Sciences Officer UK Andy Rowe, focusing on client relationships, innovation, and product development. The new leaders, George Cushen and James Heimers, bring extensive…

  • Tech Interview: Huboo’s Paul Dodd talks AI-Driven Robotics Revolutionising eCommerce Fulfillment.

    In a chat with MadTech Mag, Huboo’s Chief Innovation Officer, Paul Dodd, shares insights on eCommerce fulfillment, highlighting stock-taking drones and the potential of combining robotics and Large Language Models. He foresees AI as a game-changer for brands and advocates for better employment practices in the industry. His dream brand to work with is Figure,…

  • Fuse hires New Business & Marketing Director from FMA

    Sophie Forrest joins Fuse as International New Business & Marketing Director to expand into new markets, leveraging her experience. Ellie Mainwaring is promoted to Head of New Business & Marketing in the UK. With female leadership at 66% on the board, Fuse aims for international growth and gender equality.

  • The GREAT Campaign and Pablo & UNLIMITED launch the ‘Ever-Changing Statue’ to celebrate the UK’s trailblazing tech leaders of the future

    The GREAT Britain and Northern Ireland campaign, in collaboration with Pablo & UNLIMITED, launched the ‘Ever-Changing Statue’ in New York City to spotlight the UK’s $1 trillion tech sector. This hologram installation celebrates future-corn leaders and aims to educate global audiences about the UK’s dynamic and innovative tech spirit. The campaign extends through social content…

  • Imagination Unveils Record-Breaking Homecoming for Adventurer Lexie Alford and The New All-Electric Ford Explorer in Nice, France

    Global experience design company Imagination yesterday unveiled the production of a live homecoming celebration in Nice, France, to celebrate Adventurer Lexie Alford and The New All-Electric Ford Explorer leading an extraordinary convoy of Ford vehicles from past and present across the finish line of a record-breaking 30,000-kilometre journey.

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