MadTech Staff

Cadbury Transforms Newsprint into Clever Easter Egg Camouflage in New Campaign by VCCP

Cadbury launches innovative Easter press ads with VCCP, turning newspapers into egg camouflage to make Easter egg hunts more fun, creative and challenging for families.

Neurodiverse workers could have an edge in the AI economy, says UK tech founder

Neurodiverse workers may have a unique advantage in the AI economy, says CareLineLive founder Josh Hough, as businesses rethink hiring and innovation in a rapidly changing workplace.

Primark’s Latest Campaign Proves You Don’t Need to Spend Big for Chic Style

Primark unveils its Spring 2026 “Shockingly Chic” collection, blending high-fashion style with unbeatable prices. Discover linen, satin and standout looks in this bold new campaign redefining affordable fashion.

Cif campaign tackles debt with creative twist on viral joke

Cif turns a viral joke into a real campaign, partnering with Serasa to help Brazilian consumers pay off debt and “clean” their financial records through prizes and incentives.

Only 31% of UK companies using AI have seen a positive ROI

New research reveals 78% of UK businesses are using AI, but only 31% report positive ROI, highlighting a growing gap between adoption and measurable business value.

Sports marketing boom as Teads reveals multi screen ad opportunity

New Teads research reveals sports viewing is a major opportunity for advertisers, with second screening, omnichannel exposure and high engagement driving stronger brand recall and purchase intent.

OUTRA APPOINTS KIMBERLEY JOYCE AS ITS FIRST HEAD OF AGENCY

Outra appoints Kimberley Joyce as its first Head of Agency, tasking the experienced data driven marketing leader with building a dedicated agency team and expanding strategic partnerships.

Adform Appoints Former HR VP Dovilė Buinickaitė as Senior VP

Adform promotes Dovilė Buinickaitė to Senior Vice President, People and Culture, to lead global talent strategy, enhance leadership development, and foster a high-performance, data-driven organisational culture.