The convergence of tech and brands

Blog

madtechmag.com/

Profile

madtechmag.com/author/madtechm

Homepage

madtechmagcom.wordpress.com

  • One Year Later: 89% of UK Businesses Still Call It Twitter Despite the “X” Rebrand

    On July 23rd, 2023, Elon Musk’s newest purchase Twitter rebranded to “X”,  replacing the iconic blue bird logo and removing the Twitter name from its website, app, and headquarters. To mark the occasion, email marketing firm Omnisend conducted a research of 14,000 marketing emails sent by various brands and found that 89% of businesses globally and in the…

  • CarbonBlue Secures $10M to Expand Groundbreaking CO2 Removal Technology

    CarbonBlue, a climate-tech startup, has completed a $10 million seed funding round to expand its water-based Carbon Dioxide Removal (CDR) technology. This unique technology can utilize any type of water, making it versatile and suitable for various industrial applications. The company’s approach offers potential benefits for climate change mitigation and industry integration, setting it apart…

  • CORE launches new Heat Adaptation Score tool used by Olympians to help athletes improve performance in extreme heat

    CORE, creator of non-invasive core body temperature monitors, has launched a groundbreaking app update with a Heat Adaptation Score to help athletes prepare for extreme heat in sports. The update aims to make tracking progress easier, offer guidance for training, and inform pacing in hot events. The app is available for free download in multiple…

  • BREAKING: Havas Agencies Lose B Corp Certification Over Shell Affiliation

    Havas agencies lose B Corp status over Shell contract, highlighting tensions between advertising industry’s sustainability claims and fossil fuel client relationships. Decision sparks debate on corporate ethics and climate responsibility.

  • Feldspar To Build World’s First Sensor-Enabled Running Track To Boost Athlete Performance And Transform Live Sports Experiences

    Feldspar, a UK-based technology company, is creating the world’s first sensor-enabled performance running track. This innovative track will capture athletes’ movements in real-time, providing insights into performance and potential injury risk. The CEO aims to revolutionize athletics and enhance live sports events with this groundbreaking technology, set to begin real-time testing later this year.

  • Discover Local Events and Activities with Bigfoot AI

    Bigfoot, an AI-powered tech startup by Airbnb alumni, is revolutionizing local discovery. Its AI, Littlefoot, offers personalized recommendations via text, utilizing Gen AI and user-generated content. The founders aim to simplify weekend planning by curating over 120,000 local events and activities. Bigfoot’s future plans include integrating with Spotify and Google Maps for enhanced recommendations.

  • Essential Summer Travel Kit: Top Picks for Your Holiday Adventures (part 3)

    Discover the essential travel products for an extraordinary 2024 holiday. Anatomé’s wellness kit promotes relaxation, Anker’s MagGo series ensures device power, and Swan’s garment steamer keeps clothes wrinkle-free. Maintain luxurious locks with Alterna Caviar, track luggage with Eufy SmartTrack, and enjoy portable entertainment with Woof Days card game or “A Weekend Trip” picture book.

  • Labour’s In: Will Marketing’s Fortunes Change?

    The marketing industry anticipates changes under the new Labour government. Industry leaders express hopes for support in creativity, technology understanding, regulatory evolution, and economic growth. They seek clarity, stability, and collaboration to advance the sector and contribute to a greener, fairer economy. There is optimism for a shift towards purpose-driven marketing and socially-conscious campaigns.