In partnership with leading sustainability expert Dr Michael Nates
The Wilful Group, a certified B Corp, today announces the launch of ecosphere, a new initiative designed to help brands and influencers understand, measure and reduce the environmental impact of their creator campaigns, supporting more accurate Scope 3 emissions reporting and driving climate-conscious decision making across the marketing industry.
Influencer marketing continues to play a significant role in how brands communicate with their audiences, yet its environmental footprint, from travel and product shipping to energy use and digital content production, has historically been overlooked. ecosphere addresses this gap by providing a practical, accessible way to bring visibility to the carbon intensity of creator activity.
Over the past year, Wilful has partnered with Dr Michael Nates, an internationally recognised ESG and sustainability leader, to analyse influencer behaviours and develop a simple, scalable methodology that helps brands and creators quantify and understand the emissions associated with their work. A key component of the initiative is an easy-to-use carbon calculator that enables creators to report on factors such as travel, creator kits, energy use, waste and shipping.
Dr Michael Nates comments: “Transparency is the first step to reducing environmental impact. ecosphere empowers creators and brands with actionable insights, helping them understand the real footprint of their content production and make informed choices that support a just and green transition.”
ecosphere offers brands a streamlined way to integrate emissions understanding into their existing influencer activity. Through a combination of data capture, expert analysis and tailored learning, the initiative helps teams build carbon literacy, identify hotspots and explore opportunities for more sustainable content creation, without compromising creativity or campaign performance.
ecosphere is the latest innovation from The Wilful Group, a communications consultancy dedicated to supporting planet- and people-positive organisations. Known for its work across supporting planet positive innovation and regenerative initiatives, the Wilful team bring decades of experience in creating impactful, measurable communications programmes.
Samantha Allen, Associate Director at The Wilful Group and ecosphere programme lead, adds: “As an industry, we can no longer afford to ignore Scope 3 emissions in the creator economy. ecosphere gives brands a credible, practical way to progress their sustainability commitments while empowering creators to be part of the solution.
“Creators want to make good choices, but they just haven’t had the tools. ecosphere fills that gap by making carbon reporting simple, supportive and accessible for everyone involved.”
Find out more or book a consultation with Dr Michael Nates at: https://thewilful.com/taskforce/ecosphere/
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