One minute of pure indulgence, no script, no voiceover, no advertising gimmicks. Just raw, almost primal satisfaction. That’s the visual, sonic, and sensory experience BURGER KING® is bringing to TV with its new campaign created by Buzzman, launched on November 16, spotlighting the brand’s biggest icon: the Whopper®.
To elevate its legendary burger, BURGER KING® built the entire film around a single uninterrupted shot. A focused eater. A captivating silence. And the irresistible sound of every bite, the kind that instantly triggers cravings. The result is a creative performance that turns a simple meal into a spectacle. The act of eating becomes a sensory moment in itself: unfiltered, indulgent, and refreshingly stripped-back in a world (and an advertising landscape) filled with artificial noise.
And because even icons can evolve, the film ends with a delicious twist: three crispy Onion Rings and two slices of melted cheddar are added to the classic Whopper®, giving rise to the Whopper® Rings, a new contrast of textures that reimagines the burger experience.
The Whopper® Rings is now available in restaurants for anyone craving a bold new take on a classic. The campaign has been airing since November 16, in 60” and 30” formats, both on TV and in cinemas.
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