The reimagined rockhall.com, created by digital experience agency Grow, brings immersive storytelling to one of music’s most iconic institutions.
The Rock & Roll Hall of Fame has launched the new rockhall.com in partnership with digital experience agency Grow, transforming its website into a dynamic digital destination that brings the stories, sounds, and cultural influence of rock & roll to music fans everywhere.
The new site extends performances, stories, and archival moments, previously only accessed in the Rock & Roll Hall of Fame’s Museum and Induction Ceremony, online in a sonic, visual, and participatory experience.
Designed to be “the internet’s favorite rock & roll rabbit hole,” rockhall.com invites visitors to explore legendary performances, rare artifacts, photographs, and videos while following creative threads across artists, eras, and genres.
Highlights of the new site include:
- 400+ Inductee Pages: Dedicated pages honoring more than 400 Inductees, curated by historians, archivists, and writers—not algorithms—to reflect each artist’s cultural impact and influence.
- RRTV: A nonstop stream of the greatest Rock & Roll Hall of Fame moments, featuring exclusive ceremony performances (like Prince’s iconic “While My Guitar Gently Weeps” performance), induction speeches, interviews, and more.
- Sonic Connections: Interactive editorials where the user’s scroll controls an immersive, audio-driven experience that traces how songs and samples evolved across generations — such as how the musical throughline from Joe Cocker’s “Woman to Woman” became the widely recognized groove created by Dr. Dre for Tupac’s “California Love.”
- Cover Story: A daily mini-game that challenges fans to uncover iconic album art in as few turns as possible, with each edition revealing the story behind its creation.
- Endlessly Interconnected: Deep linking throughout the site reveals unexpected influences and relationships, illustrating how today’s sounds are rooted in the artists who came before.
Grow led the creative strategy, content architecture, interactive design, and technical development of rockhall.com, delivering a high-production digital experience befitting Music’s Highest Honor. The transformation was made possible through a close partnership with the Rock & Roll Hall of Fame’s expert teams.
The launch coincides with the induction of the newest class into the Rock & Roll Hall of Fame. The Induction Ceremony aired as an ABC primetime special on Jan. 1, 2026, and is now streaming on Disney+/Hulu.
Greg Harris, Rock & Roll Hall of Fame & Museum President & CEO said: “We are excited to share the new rockhall.com with a massive audience of global music fans, bringing our extensive archival resources and decades of exclusive content to life. This new digital experience complements the significant investment we’ve made to expand our Museum for the next generation of fans.”
Judy McGrath, Rock & Roll Hall of Fame Foundation Board Director and former Chairman and CEO of MTV Networks, said: “The new rockhall.com is the ultimate rock & roll rabbit hole. It’s a digital destination built for discovery and depth, a place to dig deep on our incredible roster of inductees. Every click leads to something new, showcasing unforgettable performances, sonic connections, epic stories and so much more.”
Drew Ungvarsky, Founder and CEO at Grow, said: “The Rock & Roll Hall of Fame holds one of the richest archives in music. Our goal was to create a digital experience that feels as alive as the music itself—bringing fans closer to the stories and sounds while reinforcing the magic of experiencing it in person.”
The new site launch is just the beginning for rockhall.com. The “rock & roll rabbit hole” will continue to expand with new stories, content, and annual Inductees — connecting the past, present, and future of rock & roll.
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