AppsFlyer, the global leader in marketing measurement, is proud to announce the opening of its new London office, marking a major milestone in strengthening its role as the company’s European, Middle East, and Africa (EMEA) headquarters.
After first establishing its presence in London in 2016, AppsFlyer has steadily grown into one of the company’s most dynamic hubs. The new space will house almost 70 employees, including 15% global functions, 20% regional EMEA leadership and functions (HR, Sales, Industry Leads, GM, Chief of Staff, Partner Development, and Marketing), and 65% from the WEMENAT business unit (Sales, Customer Success, Product Development, Marketing, and more).
More than just a larger office, this move underscores AppsFlyer’s commitment to reinforcing regional leadership, enhancing global collaboration, and providing a vibrant hub for client and partner engagement.
The expanded office will serve as a central meeting point for global and regional teams, hosting leadership forums, cross-office collaboration sessions, and external events. Its design emphasizes openness, flexibility, and connectivity – preserving AppsFlyer’s collaborative culture while enabling new opportunities for growth and influence.
AppsFlyer empowers thousands of creators, technology partners, and global brands to create better, more meaningful customer relationships. In the UK, this includes serving leading names across verticals – from e-commerce leaders like Farfetch, to financial innovators such as Revolut and Barclays, gaming giants like King, and household names including Sainsbury’s and John Lewis.
“London has always been one of our most dynamic offices, and this transition is a pivotal moment in elevating its role across AppsFlyer,” said Alex Grach, General Manager of EMEA at AppsFlyer. “Our new EMEA headquarters will not only allow us to better connect with clients and partners, but also to bring global stakeholders closer to our region. By opening our doors to more collaboration, more events, and more shared experiences, we are strengthening both our local community and our global impact.”
With this move, AppsFlyer is doubling down on its vision of London as the strategic anchor for its EMEA operations – fostering deeper relationships with clients and partners, attracting top talent, and ensuring regional voices remain central in shaping the company’s future.
The convergence of tech and brands 