With everyday expenses and vet bills on the rise, pet parents are being more mindful of costs Tractive is helping them stay ahead of health issues—keeping pets healthier and potentially avoiding overwhelming vet bills.
Today, Tractive, the global leader in pet GPS and health technology, introduced its most advanced features yet: Heart Rate and Respiratory Rate Monitoring. These will give dog owners deeper insight into their pet’s health—helping detect issues before they become serious and costly.
UK brand ambassador Ben Fogle, renowned adventurer, broadcaster, and devoted dog lover, shared his excitement about the new features. He said:
“Tracking your dog’s vitals is a powerful way to truly understand their health. It helps you catch changes early, so you can give them the care they deserve and keep them thriving.”
Early Detection That Could Save Lives — and Wallets
The Office for National Statistics (ONS) estimates that the cost of veterinary and other pet services has increased by around 50% since 2015, considerably more than the overall rate of inflation. Tractive’s smart trackers help families catch problems early and avoid costly emergencies later on.
When Tractive detects subtle changes in a dog’s activity or sleep, it sends a Health Alert—giving owners the chance to act fast.
The new features include:
🔹 Heart Rate Monitoring: An increased resting heart rate can point to stress, fever, dehydration, heart conditions, and more.
🔹 Respiratory Rate Monitoring: Changes in breathing patterns can reveal respiratory illness, pain, or cardiac issues.
After 7 days of wear, Tractive sets a baseline for each dog’s heart and respiratory rates—then tracks daily vitals and indicates if they’re elevated, below normal, or within the expected range.
“This is a huge leap forward in pet care,” said Tractive CEO Michael Hurnaus. “For the first time, Tractive users can effortlessly monitor their pet’s daily vital signs. Early insights can make all the difference—not just for peace of mind, but for your pet’s long-term health.”
A New Health Dashboard
Tractive will also unveil its Health Dashboard, bringing together five key health indicators in one clean, easy-to-read view:
✅ Activity
✅ Sleep Quality
✅ Heart Rate
✅ Respiratory Rate
✅ Barking Patterns
By analysing billions of data points across breeds, ages, and sizes, Tractive uses AI to refine insights, providing tailored benchmarks that help dog owners understand what’s normal for their pet—and what might need a closer look.
Smarter Pet Care Starts Now — at No Extra Cost
These new Health Monitoring features are now live for all Tractive customers with dog trackers, at no added cost. It’s a smarter way to stay ahead of health problems and avoid the heartbreak (and high costs) of late diagnoses.
The convergence of tech and brands 