Super Bowl LIX, held on 9th February 2025, at the iconic Caesars Superdome in New Orleans, wasn’t just about the thrilling action on the pitch. As always, Super Bowl commercials were a major highlight, captivating millions of viewers with creative storytelling, celebrity appearances, and bold brand messages. This year’s Super Bowl 2025 commercials featured a mix of debut advertisers and returning favourites, each leaving a lasting impression. Here are the best ads from the 2025 Super Bowl.
1. Instacart – “We’re Here”
Instacart’s debut Super Bowl ad brought together a host of beloved brand mascots, including the Kool-Aid Man, the Energizer Bunny, and the Pillsbury Doughboy. The 30-second spot showcased these characters making deliveries, emphasizing Instacart’s capability to bring a wide range of products to your doorstep.
2. Häagen-Dazs – “Not So Fast, Not So Furious”
In its first Super Bowl appearance, Häagen-Dazs featured Vin Diesel and Michelle Rodriguez reprising their roles from the “Fast & Furious” franchise. The ad depicted the duo enjoying a leisurely drive while savoring Häagen-Dazs treats, highlighting the simple pleasures amidst high-octane adventures.
3. Hellmann’s – “When Sally Met Hellmann’s”
Hellmann’s paid homage to the classic film “When Harry Met Sally” by recreating the iconic diner scene. Meg Ryan returned to express delight over a sandwich enhanced with Hellmann’s mayonnaise, with actress Sydney Sweeney delivering the memorable line, “I’ll have what she’s having.”
4. Michelob Ultra – “The ULTRA Hustle”
Michelob Ultra’s 60-second spot featured actors Willem Dafoe and Catherine O’Hara engaging in a friendly game of pickleball. The ad showcased the duo challenging younger players, emphasizing that enjoyment of the game and a refreshing Michelob Ultra transcends age.
5. Pringles – “The Call of the Mustaches”
Pringles delivered a quirky ad where actor Adam Brody summoned a fleet of animated mustaches, including those of Nick Offerman and James Harden, to retrieve more Pringles for a party. Set to the classic “Batman” TV show theme, the ad combined nostalgia with humor.
6. Reese’s – “Don’t Eat Lava”
Reese’s introduced its Chocolate Lava Big Cup with a humorous spot featuring a park ranger warning people not to confuse actual lava with the new candy. The ad highlighted the indulgent nature of the treat while delivering a playful public service announcement.
7. Meta – “Ray-Ban Meta Glasses”
Meta showcased its Ray-Ban Meta Glasses in a star-studded ad featuring Chris Hemsworth, Chris Pratt, and Kris Jenner. The actors used the smart glasses’ features, such as identifying art pieces and translating languages, culminating in a humorous mishap involving a valuable art piece.
8. Doritos – “NFL Focus Groups”
Doritos continued its tradition of engaging fans by inviting them to create Super Bowl ads. This year’s spot featured NFL players participating in focus groups to judge fan-created commercials, blending professional football with grassroots creativity.
9. Ram Trucks – “Goldilocks and the Three Trucks”
Ram Trucks reimagined the classic fairytale with actor Glen Powell as “Goldilocks.” The ad showcased him test-driving various Ram models, including the 2500 Rebel and the all-electric Ramcharger, in a quest to find the perfect fit, blending humor with vehicle highlights.
10. Hims & Hers – “Weight Loss Journey”
Telehealth company Hims & Hers addressed the topic of obesity and weight loss in its 60-second Super Bowl debut. The ad promoted the company’s weight-loss medications and treatment plans, aiming to destigmatise the conversation around weight management.
11. NFL – “Somebody | It Takes All of Us”
The NFL’s poignant ad featured players mentoring children, emphasising the league’s commitment to community and inclusivity. The spot evoked feelings of warmth, inspiration, and pride, resonating deeply with viewers.
12. Mountain Dew – “Kiss From A Lime”
Directed by Taika Waititi, this quirky ad featured Seal as a seal, delivering an absurd yet memorable performance that aligned with Mountain Dew’s reputation for offbeat Super Bowl commercials.
13. Uber Eats – “A Century of Cravings”
Matthew McConaughey humorously explored a conspiracy theory that all sports were invented to promote food consumption, tying into Uber Eats’ narrative of satisfying cravings throughout history.
14. Bud Light – “Big Men on Cul-De-Sac”
Featuring Post Malone and comedian Shane Gillis, this ad showcased a humorous neighborhood scenario, reinforcing Bud Light’s brand identity with relatable comedy.
15. Liquid Death – “Safe For Work”
Liquid Death’s ad featured a catchy, pseudo-country song about drinking on the job, highlighting various professionals humorously enjoying the beverage during work hours.
These commercials not only entertained but also reflected current cultural trends, showcasing themes of nostalgia, health awareness, and technological innovation. As always, the Super Bowl provided a platform for brands to connect with a vast audience through memorable storytelling and creativity.
The convergence of tech and brands 