Havas Play supports Acer for the launch of its global campaign

To mark the global launch of Acer’s Swift AI laptops, Havas Play France is supporting Acer in a new international campaign. This initiative aims to strengthen brand awareness and consideration by highlighting Acer’s leadership in innovation, AI technology, and premium product design. It reflects the brand’s mission to provide users with cutting-edge technology while establishing a deep emotional connection with them.

This campaign is based on a film directed by Luke Brookner and produced by POP Prose on Pixels – Havas’ production team. The music is an original composition produced by the label The Hours Publishing, reflecting the story, emotional commitment, and rhythm we wanted to give to the film.

The story follows a young boxer who, after facing a significant setback, embarks on a journey of self-discovery and resilience. With the unwavering support of her coach and loved ones, she rebuilds her confidence and forges the mindset of a champion. Acer technology plays a crucial role in amplifying the support she receives, helping her regain confidence and build the character of a champion. Features like Acer Assist provide cloud-free AI assistance for her training, Acer PurifiedView 2.0 ensures seamless video calls with her coach, and Acer User Sensing 2.0 allows effortless multitasking, keeping her focused on her goals. The 29 hours of multi-day battery life ensures she stays powered through her most demanding days, reflecting the premium performance young professionals and creatives can expect from Acer Swift.

The campaign showcases the Acer Swift AI laptops’ advanced capabilities, including the latest Intel Core Ultra processors and Microsoft’s Copilot+ PC features, positioning Acer as a pioneer in AI-integrated personal computing.

Leveraging insights from Havas’ proprietary Operating System “Converged,” the campaign strategically targets young professionals and creatives globally, with an emotional narrative designed to resonate deeply. Acer and Havas utilized comprehensive consumer research to craft a campaign that not only highlights the product’s innovation but also aligns with the aspirations of its audience.

“Through this campaign, we wanted to illustrate how Acer technology can bring people closer to their aspirations and passions, making their lives richer and more fulfilling,” says Fabrice Plazolles, Managing Director & CCO Havas Play.

Vincent Lin, AVP of Global Product Marketing and Planning at Acer, adds, “This campaign beautifully captures the essence of our mission at Acer – to empower individuals through innovative technology and to tell stories that resonate on a deeply human level.”