The wait is nearly over—CES 2025 kicks off tomorrow, January 7th, promising to be an extraordinary showcase of the game-changing innovations that are shaping our future. As the tech world converges in Las Vegas, anticipation is mounting for groundbreaking advancements in corporate sustainability, AI-driven solutions, data governance, and personalized digital experiences.
What can we expect from this year’s highly anticipated event?
We reached out to industry leaders to share their insights on the trends that are set to define 2025 and what CES 2025 has in store.
Fredrik Jansson, Chief Strategy and Marketing Officer at atNorth
“2025 will be the year when corporate sustainability reporting will bring the environmental impact of digitalization’s ‘dirty little secret’ — that is, the colossal amount of energy used to power and cool digital infrastructure — to boardroom level and finally force organizations to address their digital carbon footprint.
“The introduction of legislation such as CSRD in the EU will require mandatory carbon footprint disclosures. Similarly, the updated Energy Efficiency Directive in the EU will require data centers to report on the Power Usage Effectiveness (PUE) of their sites.
“These figures will be published publicly in a similar way to annual corporate accounts, which will enable a direct baseline comparison between businesses and undoubtedly influence client and investor relations. To remain competitive, data-intensive businesses will have to take immediate action to reduce their digital carbon footprint — one way to do this is to consider a sustainable data center partner.”
Brigitte West, Product Director, DrDoctor
“There’s no such thing as a one-size-fits-all approach to AI. The best AI solutions solve real-world problems and are targeted, built, and modeled with purpose. This is why we need to be realistic with the use cases and consider how AI products work in practice.
“Some of the biggest benefits we’re seeing at the moment are from applying AI to improve operational efficiencies and help make healthcare teams’ workflows much more effective.
“The issue is that whilst investment can be committed quickly, the implementation and rollout will be phased. The healthcare system infrastructure does not yet have the ability for us to just hit play and leverage AI for everything. The market isn’t quite ready to adopt it at scale for clinical use cases yet.
“But I’m hopeful. We’re seeing more hospitals and NHS trusts start to roll out AI tools more quickly in the right places and move beyond small pilots when we have the evidence it works. For example, when applied effectively, our AI tools help to reduce missed hospital appointments by 30%, saving the NHS up to £320 million a year and potentially reducing the backlog. Once we start investing in these tools, we can make care entirely interconnected — introducing these solutions will make prevention over treatment a reality.”
Dave Clee, CEO, MirrorWeb
“AI presents both challenges and opportunities for us and our clients. While there’s a strong desire for AI solutions, many are still unsure about what they want from these technologies. One major concern with relying on large language models, like ChatGPT, is the lack of insight into the entire decision-making process. This uncertainty makes it difficult to ensure that the outputs meet regulatory requirements and compliance standards.
“In my opinion, true AI hasn’t fully arrived yet. We have advanced technologies like large language models and machine learning, which can help machines make decisions based on data sets. That’s what many refer to as AI. When customers approach us with questions about AI, we take the time to dig deeper into their needs. Often, what they really want is a way to reduce the overwhelming amount of data and pinpoint the few valuable insights within it. In 2025, I think we will see great advancement towards what we call ‘real AI’ but also a greater understanding and acknowledgement of the current state of play — that we are still going to be dealing with Assisted Intelligence in 2025 rather than true Artificial Intelligence.”
Michael Georgas, Senior Director, AI, Apply Digital
“As digital agents move beyond the pilot phase, a growing number of enterprise businesses will give almost all of their employees company-approved agent/copilot support. Moreover, as AI workflows start to show their worth, our digital assistants will increasingly be deployed on tasks that go beyond simply summarizing and generating text.”
Brian Browning, VP of Enterprise Solutions, Apply Digital
“2025 could see autonomous, ‘agentic’ AI-driven digital assistants hit the popular consciousness. All the necessary technology already exists to make it happen — interoperable AI, advanced algorithms, and the infrastructure for data exchange — it just needs someone to bring it all together.
“Who that might be is an open question. It could be a tech giant embedding this into their ecosystem as a significant differentiator or an AI start-up. Either way, the impact would be truly transformative.”
“We won’t see AR or VR explode into the mainstream in 2025. We can expect incremental evolution and improvements, but realistically Apple’s platform is still too expensive and too focused on media consumption. Players like Meta will need to work harder to convince consumers there’s more to VR than gaming.”
Brian Lloyd, Chief Platform Officer, Apply Digital
“People don’t always want choice; they want to be confident in their choices. That’s where AI will come in to enable much greater accuracy in recommendations and personalized offers. As such, brands will need to adopt an advisor role to individual consumers, offering personalized recommendations based on their behaviors, preferences, and shopping trends.
“Next year, as well as AI-driven conversational search and product selection capabilities for e-commerce, we can reasonably expect to see AI-powered data analytics used to create tailored experiences that surprise and delight shoppers. For instance, dynamic, individualized storefronts and personalized homepages could start to become the norm as the year progresses.”
Tony Marlow, CMO, LG Ad Solutions
“Artificial intelligence is reshaping Connected TV (CTV) in groundbreaking ways. First, it’s revolutionizing the speed and quality of creative development, enabling brands to go from concept to polished assets faster than ever before. Second, it’s elevating audience targeting and optimization to an entirely new dimension. AI transcends broad demographics, uncovering high-potential audience segments that would remain invisible to even the most skilled human analysts.
“Thanks to real-time adjustments across thousands of variables and channels, media planners now have unprecedented clarity into what’s driving performance. This level of scale and precision is fundamentally changing how campaigns are executed. By building campaigns faster, with more precise targeting and real-time optimization, advertisers can achieve higher conversions and measure ROI like never before.”
Gabi Matic, Co-Founder and Director, Metta
“Sustainability will continue to be a key driver in innovation. Companies will continue to invest in sustainable technologies, renewable energy, electric vehicles, and eco-friendly materials as the climate crisis reshapes our day-to-day. Rising temperatures, unpredictable weather, and scarce resources will become harder to ignore.
“Innovation in renewable energy technologies and storage, green hydrogen, carbon capture, EVs, and circular economy solutions will heavily influence the sustainability landscape. AI will help increase efficiency and improve predictability, hopefully helping keep safe those who are affected most by the consequences of the climate crisis.”
FAQs
1. How will AI and sustainability intersect at CES 2025?
CES 2025 will showcase AI solutions that not only drive innovation but also address sustainability challenges. From reducing digital carbon footprints in data centers to enhancing energy efficiency through AI-powered tools, businesses will see how AI can promote environmental responsibility alongside technological progress.
2. What are the biggest AI advancements expected in 2025?
Expect significant developments in AI-driven digital assistants and healthcare applications, with AI tools becoming more integrated into business operations, improving efficiency, and personalizing customer experiences across industries like healthcare, e-commerce, and advertising.
3. How will CES 2025 influence global data governance and digital regulations?
With the EU leading the charge in digital identity and data governance, CES 2025 will highlight the future of global data regulation. Innovations like the Digital Identity Wallet and new sustainability reporting standards will shape how businesses approach data privacy, compliance, and international collaboration.
(Note: These answers were researched and compiled by MadTech Magazine.)
The convergence of tech and brands 