Marketbridge expands into EMEA with acquisition of marketing and PR group April Six

US-based marketing and business consulting firm Marketbridge acquires April Six Technology & Science from The MISSION Group

The global marketing and PR group, April Six, has been acquired from The MISSION Group Plc. by US-based Marketbridge, a leading integrated growth consulting and marketing firm.

April Six Technology and April Six Science & Innovation deliver global strategic marketing and PR services, with Clients including: AWS, HPE, Hitachi, EY, Innovate UK, Ordnance Survey, and the UK Hydrographic Office. April Six Mobility – which serves Clients in the B2C automotive sector – remains within The MISSION Group.

With the addition of April Six Technology & Science operations in the UK and US, Marketbridge brings together more than 300 business consultants, data scientists, technologists, digital marketers, media specialists, designers, content creators, and communications experts dedicated to helping large enterprises and aspirational brands grow rapidly and profitably—with zero signal loss from strategy through execution.

The acquisition of April Six aligns with Marketbridge’s commitment to addressing the evolving needs of growth-focused organisations. As businesses navigate complex market dynamics, the combined expertise of Marketbridge and April Six will empower Clients to transition seamlessly from strategy to execution, ensuring impactful and measurable results. Together, they will offer comprehensive, data-driven strategies that optimise marketing spend, enhance brand and accelerate revenue growth. This is Marketbridge’s first acquisition in EMEA, expanding its global footprint.

“We are thrilled to welcome April Six into the Marketbridge family. This marks a significant step in our mission to eliminate fragmentation in sales and marketing efforts and provide our Clients with integrated, high-velocity growth solutions,” said John Shomaker, CEO, Marketbridge. “Together, we will continue to rewrite the rules of sales, marketing, and digital engagement to help global brands reinvent growth.”

Fiona Shepherd, Founder and CEO of April Six, commented: “For organisations at the cutting edge of innovation, who need to move at pace, there can be a disconnect between business strategy and marketing execution, especially when there are multiple partners at play. We’re excited to be joining Marketbridge and moving to a model that brings business consultancy together with marketing execution, to make our Client partnerships even more powerful. With so much shifting in the communications sector, we felt that now is the right time for a new journey for our business and, as part of the Marketbridge platform, we aim to help define the standards for the new dynamics between clients and agencies.”

Fiona Shepherd will step down from her role as Executive Director on MISSION’s Board with immediate effect.