The upcoming immersive platform will revolutionize brand engagement through loyalty and gaming interoperability
Automobili Lamborghini and Animoca Brands, which advances digital property rights for gaming and the metaverse, today announces a new collaboration to shape the future of immersive brand engagement in the automotive industry. The pair will combine their digital and physical ecosystems to deliver groundbreaking experiences and extended loyalty for fans and customers. This partnership marks Automobili Lamborghini’s first interoperable blockchain-based implementation of their iconic vehicles in gaming.
The collaboration is aimed at the creation of Automobili Lamborghini’s upcoming immersive platform, Fast ForWorld, where fans, gamers and owners will be able to experiment, play, interact, and collect digital collectibles while being rewarded for their engagement.
Fast ForWorld will work with Animoca’s subsidiary Motorverse, a global ecosystem and community for digital vehicles, racing games and motorsport culture, to deliver a first-of-its-kind gaming experience with interoperable digital car collectibles. Players will soon be able to buy, sell, own, and drive Lamborghini’s iconic super sports cars within a range of Motorverse games. These super sports cars will be introduced as interoperable digital assets, accessible across multiple gaming platforms from launch, including Torque Drift 2, REVV Racing, the Motorverse Hub, and Fast ForWorld’s proprietary experience.
Fast ForWorld, designed, developed and deployed by Gravitaslabs, is set to become Lamborghini’s hub for digital engagement and Web3 initiatives, serving as an ecosystem for fans and partners to explore new experiences and benefits. In its first version, going live on November 7th, the platform will feature a 3D wallet to store users’ digital items and interoperable features for users to interact and play with their cars.
To access the Fast ForWorld platform, fans will need to secure its first-ever digital super sports car—a Lamborghini Revuelto. The car serves as the entry key to an interoperable ecosystem, and is bundled with the Fast ForWorld Genesis Capsule, which unlocks exclusive benefits both within the platform and beyond. The interoperable Lamborghini Revueltos and its connected Genesis Capsules will be available globally in November.
FAQs
1. What is Fast ForWorld, and how does it work?
Fast ForWorld is Lamborghini’s upcoming immersive platform, launching on November 7th. It is designed to engage fans, gamers, and car owners by offering interactive experiences such as playing games, collecting digital Lamborghini cars, and unlocking rewards. The platform, developed by Gravitaslabs, integrates with Animoca Brands’ Motorverse, allowing users to drive Lamborghini’s super sports cars as interoperable digital assets across various gaming platforms like Torque Drift 2 and REVV Racing. Fast ForWorld also features a 3D wallet for storing digital collectibles.
2. What is the significance of the Lamborghini Revuelto and Genesis Capsule?
The Lamborghini Revuelto is the first-ever digital super sports car introduced in the Fast ForWorld platform. It acts as the entry key to Lamborghini’s digital ecosystem. The Revuelto comes bundled with a Genesis Capsule, which unlocks exclusive benefits, both within Fast ForWorld and across connected platforms. These digital assets are interoperable, meaning they can be used in various games and platforms, offering owners unique access to rewards, experiences, and additional perks in the Web3 ecosystem.
3. How will Lamborghini’s cars be used in gaming through this platform?
Lamborghini’s iconic super sports cars will be introduced as digital assets in the Motorverse gaming ecosystem. These cars will be interoperable, meaning they can be bought, sold, owned, and driven across multiple gaming platforms, including Torque Drift 2, REVV Racing, and the Motorverse Hub. Players can interact with their Lamborghini vehicles within these games, enhancing both the gaming experience and the brand’s digital presence. This marks Lamborghini’s first step into blockchain-based gaming with interoperable vehicles.
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