AEHRA, a new global, Italian-based ultra-premium EV brand, has revealed the names of its first two industry-transforming models – the Impeto SUV and the Estasi Sedan.
The company has also announced a major strategic business update, with the submission of a €1.2 billion development plan to the Ministry of Industry and Made in Italy, which controls Italy’s Automotive Fund, for the construction of a state-of-the-art manufacturing facility.
The boldly designed AEHRA Impeto SUV takes its name from the emotion ‘impetus’, celebrating the overwhelming surge of creative energy that triggers the birth of any game-changing masterpiece. Arguably more alluring and even more captivatingly beautiful is the Estasi sedan. AEHRA has dedicated the car’s name to the emotion ‘ectasis’, an intense rapture deriving from the contemplation of an object’s beauty.
Born of AEHRA’s unique philosophy of fusing cutting-edge EV technology with breathtaking automotive art, the Impeto and the Estasi are set to take design, driving pleasure and sustainable mobility, to the next level when they enter production from-mid 2026.
The potential endorsement of AEHRA’s application for funding by the Italian government underlines the national strategic importance the brand is set to play in delivering sustainability at scale in its role as Italy’s only pure-play EV brand. As such, AHERA has been invited to a key summit on the future of the Italian and European automotive industry at the Ministry of Enterprise and Made in Italy on 7 August in Rome.
Hazim Nada, AEHRA Founder & CEO, commented: “We are delighted to unveil the names of the first AEHRA models, the Impeto SUV and the Estasi sedan. These highly conceptual vehicles represent an expression of pure Italian automotive art, that is, in our eyes, an unprecedented fusion of beauty and innovation.
“It will also be immensely gratifying for everyone at AEHRA to have our application for funding endorsed by the Italian government, and to be selected as a project of national strategic importance for the establishment of a sustainable mobility ecosystem. This provides further validation of AEHRA’s mission to redefine ultra-high premium sustainable mobility by exploiting the very latest engineering, battery and manufacturing technologies.”
AEHRA will create a new, state-of-the-art manufacturing campus at Mosciano Sant’ Angelo in the Abruzzo region of the northeast of Italy. Groundbreaking for the 207,000 sq m facility, which has already been designed, will take place later this year. AEHRA will create 540 new jobs at the facility and an additional 110 new jobs in Milan, where the company’s HQ is based. AEHRA will commence production of the brand’s ultra-premium SUV and Sedan EV models by mid-2026, scaling up to a rate of 25,000 per model per annum. The facility will encompass additional space and resources to enable AEHRA to bring additional models to the global market.
After a year spent searching Italy for the ideal production facility location, AEHRA chose Mosciano Sant’ Angelo and the wider Abruzzo region for the considerable and numerous key advantages it offers.
Hazim Nada added: “Abruzzo is home to Italy’s world-leading carbon fiber industry. This factor will prove critical to the creation of the carbon fiber monocoque that sits at the heart of the AEHRA Sedan and SUV models and represents a world-first for mainstream production vehicles. As an area of special regional development, Abruzzo unlocks further fiscal advantages.
“AEHRA has also established a strategic relationship with the University of L’Aquila. Home to one of the world’s most advanced EV engineering centers, the university will prove key to the development of AEHRA’s advanced 800-km/497-mile range electric powertrain and all future EV technology. We also have a similar partnership with the Polytechnic of Milan.”
Strategy and portfolio
The Italian EV mobility brand unveiled its elegant SUV in October 2022, swiftly followed by a sophisticated Sedanin June 2023 at the Milan Monza Motor Show. Deliveries are expected to start in late 2026. A strategic model roll out is planned for key markets, including North America, Europe, and the Gulf States.
For more information on AEHRA and to register interest in one of their forthcoming models, visit www.AEHRA.com.
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