Global design agency Saffron Brand Consultants has appointed Charlotte Black to the newly created role of Executive Director of Strategy. Black will lead Saffron’s world class brand strategy team and help drive the overall growth of the business.
Reporting to CEO Jacob Benbunan, and working closely with Strategy Directors Paloma
Castiñeira, Chelito Rubio and Mark Schumacher, Black joins the leadership team from her
previous position as Head of US at People Made.
Black has a background in both consultancy and in-house brand and marketing roles.
Previously working at Saffron Brand Consultants for almost four years, Black handled key
clients including Meta, The Crown Estate, Xplor and Sonae.
Her experience in leadership positions with clients such as Sony Music Group, Jaguar Land
Rover, AstraZeneca and Loewe has seen her help some of the world’s most influential
organisations build businesses, brands and experiences to be proud of.
Black is an experienced and trusted board and senior management advisor, with extensive
global expertise in both developed and emerging markets. She brings a wealth of experience
in building teams, developing disruptive market offers and delivering brand experience for
clients globally. She will use this knowledge to shape Saffron’s strategic offer and will have a
particular focus on continuing to drive the business’s capabilities across research, semiotics
and the approach to AI.
Charlotte Black, Executive Director Strategy, Saffron Brand Consultants: “Returning to
Saffron and its vibrant, valued community at such a time of growth for the business is an
unparalleled opportunity. The ambitions of the company, as well as the high calibre of the
existing team offers a unique environment that values curiosity, diversity and has an appetite
to achieve more. It’s a business I can’t wait to be a part of again.”
Jacob Benbunan, CEO, Saffron Brand Consultants: “Charlotte has always demonstrated
how ambitious she is, both for her team and for our work at Saffron in equal measure. She
brings a rigour and depth of experience that will help drive us into our next phase of growth.
Charlotte’s return brings passion for a collaborative leadership style, she personifies a new
approach in how we want to lead and engage our strategy team.”
The convergence of tech and brands 