After making great strides this year with its first ever Christmas TV ad, Lovehoney has smashed another milestone with its biggest ever TV spot. 

The Christmas TV ad was made in collaboration with creative agency Leith, and features real life customer reviews of the sexual wellness brand’s products. 

Now, Lovehoney is continuing to make leaps towards taking sexual wellness mainstream, as it has secured its biggest ever advertising coup with a spot during Friday’s episode of I’m a Celebrity.  

It’s the first time that Lovehoney has had a TV advert on ITV1, and will be the biggest programme it has aired in to date. Lovehoney’s media planning and buying agency, The Kite Factory, have been part of driving the brands ambition to lead the way in sexual wellness and securing their biggest TV spot to date is an exciting step in the right direction.  

Elaine Sosna, Head of International Marketing Planning & Advertising at Lovehoney, said: “It’s really important for us that sexual wellness is taken seriously, and a huge part of this is simply normalising the conversation around it. Having a spot in one of the biggest shows on TV right now is great to see, and is yet another example of Lovehoney breaking down boundaries around sexual happiness!” 

Anthony Abou-Zeid, Head of Client Services at The Kite Factory, said: 

“Lovehoney have been bastions of breaking down legacy taboo’s when it comes to sexual wellness and being part of that journey is something we’re very proud of at The Kite Factory.”