Independent digital growth-marketing agency Growthcurve is celebrating record growth having helped their clients achieve a combined total of £500million funding from angels, venture capital and private equity.
The agency which specialises in digital marketing for start-ups and scale-ups has helped clients pass the funding milestone through their unique specialist evidence-based growth marketing.
Led by founder Mulenga Agley, who launched Growthcurve in 2017, the agency is now launching a major recruitment drive with ambitions to more than double in size by the end of 2024.
Agley believes the agency’s success is down to its unique approach to experimentation and real-time feedback loops and its approach to giving firms of all sizes the ability to form tailor-made marketing teams on-demand which can be scaled up or down flexibly.
And he is predicting that digital growth marketing will be the standout success of 2024.
Mulenga Agley, Founder and CEO, Growthcurve, said: “Our pioneering Growth Marketing approach blends art and science to help our clients acquire and retain their ideal customers and if the tech isn’t there, we go into science mode and build it.
“Through our impactful creative, real-time targeting and results and in-campaign flexibility, our clients are achieving the results they need to attract the external funding for their next stage of growth.
“The fund-raising environment is always interesting because it shows you what’s coming in the world – where money starts to go from venture capital, is usually what’s going to be big in the future.
“We saw it quite a while ago with AI, previously with FinTech and also mobile gaming, and we are seeing it now with digital marketing agencies, such as with Falfurrias Capital Partners’ investment in Brainlabs.
“Digital growth marketing is going to be the standout gamechanger of 2024 – not just for start-ups and scale-ups, but for global companies that want to creative disruptive D2C propositions, without having to resort to acquisition.”
Growthcurve specialises in scaling up ambitious tech startups, user and player acquisition on mobile platforms, growing profitable direct-to-consumer brands, launching fintech unicorns and partnering with corporations to develop disruptive new propositions. Their clients include Coinbase, Koyo, Monopoly, Finimize, Chelsea FC, Love Island, Unilever, and Google.
The convergence of tech and brands 