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<url><loc>https://madtechmag.com/2026/09/18/dammed-if-they-do-dammed-if-they-dont-the-social-media-paradox-brands-find-themselves-in-post-the-meta-ruling/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-09-18T07:19:00+00:00</news:publication_date><news:title>Dammed if they do, dammed if they don’t: the social media paradox brands find themselves in post the Meta ruling.</news:title><news:keywords>social media marketing, brand growth, Local Marketing, marketing strategy, Brand Safety, consumer behaviour, social media advertising, Herdify, offline influence, Tom Ridges, social contagion, community marketing, Meta ruling, word-of-mouth marketing, marketing leaders, authentic connections, real-world advocacy, marketing without social media</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/09/tom-ridges-founder-ceo-herdify-2.png?w=150</image:loc></image:image></url><url><loc>https://madtechmag.com/2026/09/17/magnite-advances-agentic-vision-as-major-media-owners-buyers-and-technology-players-leverage-orchestration-layer/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-09-17T09:27:53+00:00</news:publication_date><news:title>Magnite Advances Agentic Vision as Major Media Owners, Buyers and Technology Players Leverage Orchestration Layer</news:title><news:keywords>adtech, programmatic advertising, Omnichannel Advertising, Magnite, streaming TV, advertising technology, addressable TV, media activation, agentic AI, agentic advertising, AI media buying, Magnite Orchestration, display advertising, iHeartMedia, linear TV, TF1 PUB, AI orchestration, Databricks, online video, Samsung Ads, Butler/Till, DIRECTV Advertising, sell-side advertising, digital audio, Newton Research</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/09/magnite-orchestration-2.0.png?w=150</image:loc></image:image></url></urlset>