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<url><loc>https://madtechmag.com/2026/07/29/when-trust-is-lacking-social-proof-is-the-answer/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-29T07:38:00+00:00</news:publication_date><news:title>When trust is lacking, social proof is the answer</news:title><news:keywords>digital marketing, marketing technology, brand building, Brand Differentiation, Consumer Trust, digital advertising, consumer behaviour, marketing data, audience trust, AI slop, advertising strategy, social reinforcement, word of mouth, Herdify, offline influence, brand trust, social proof, Tom Ridges, social contagion, community marketing, customer advocacy, behavioural science</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/07/tom-ridges-founder-ceo-herdify-1.png?w=150</image:loc></image:image></url><url><loc>https://madtechmag.com/2026/07/28/muller-and-myprotein-launch-together-hits-different-campaign/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-28T11:33:46+00:00</news:publication_date><news:title>Müller and Myprotein Launch ‘Together Hits Different’ Campaign</news:title><news:keywords>influencer marketing, müller, VCCP Blue, EssenceMediacom, integrated campaign, dairy marketing, food and drink marketing, Coolr, GK Barry, Myprotein, nutrition, Paul Olima, Together Hits Different, Curious Panda, protein-enriched dairy, protein, The Mixers Cup, football activation, Mixers, social campaign</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/07/img_0150.png?w=150</image:loc></image:image></url></urlset>