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<url><loc>https://madtechmag.com/2026/08/04/a-world-of-their-own-dairylea-dunkers-show-how-good-it-feels-to-be-given-a-little-autonomy-in-childhood/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-08-04T11:34:54+00:00</news:publication_date><news:title>&#8216;A World of Their Own&#8217;: Dairylea Dunkers show how good it feels to be given a little autonomy in childhood</news:title><news:keywords>creative campaign, brand campaign, VCCP, VCCP campaign, UK advertising campaign, Mondelez, TV advertising, BVOD, social media campaign, Set Them Free with Dairylea, kids snacks, Dairylea Dunkers, childhood independence, Dairylea campaign, childhood freedom, snackable cheese, family snacks, food and beverage marketing, cheese snacks, Dairylea advertising, Dairylea, A World of Their Own</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/08/img_0395.jpg?w=150</image:loc></image:image></url></urlset>