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<url><loc>https://madtechmag.com/2026/09/18/dammed-if-they-do-dammed-if-they-dont-the-social-media-paradox-brands-find-themselves-in-post-the-meta-ruling/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-09-18T07:19:00+00:00</news:publication_date><news:title>Dammed if they do, dammed if they don’t: the social media paradox brands find themselves in post the Meta ruling.</news:title><news:keywords>social media marketing, brand growth, Local Marketing, marketing strategy, Brand Safety, consumer behaviour, social media advertising, Herdify, offline influence, Tom Ridges, social contagion, community marketing, Meta ruling, word-of-mouth marketing, marketing leaders, authentic connections, real-world advocacy, marketing without social media</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/09/tom-ridges-founder-ceo-herdify-2.png?w=150</image:loc></image:image></url></urlset>