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<url><loc>https://madtechmag.com/2026/09/22/software-companies-use-of-creator-video-jumps-55-in-a-year/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-09-22T11:02:54+00:00</news:publication_date><news:title>Software Companies’ Use of Creator Video Jumps 55% in a Year</news:title><news:keywords>content marketing, b2b marketing, User-Generated Content, Video Marketing, authentic marketing, Marketing Analytics, digital advertising, video advertising, creator economy, marketing trends 2026, creator marketing, AI-generated content, AI slop, Billo, Donatas Smailys, brand trust, digital marketing news, creator video, software companies, software marketing, UGC marketing, free trial signups, conversion tracking, TikTok AI videos, SaaS marketing, B2B video marketing, software advertising, LinkedIn AI content</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/09/unnamed-4.jpg?w=150</image:loc></image:image></url><url><loc>https://madtechmag.com/2026/09/22/octave-expands-audio-advertising-sales-to-news-uks-youtube-content/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-09-22T07:52:00+00:00</news:publication_date><news:title>Octave Expands Audio Advertising Sales to News UK’s YouTube Content</news:title><news:keywords>adtech, audio marketing, digital advertising, advertising technology, audio advertising, podcast advertising, YouTube advertising, media advertising, digital media, News UK, Octave, audio-visual advertising, Virgin Radio UK, advertising sales, direct audio advertising, YouTube audio ads, talkSPORT, Alison Lomax, talkSPORT podcasts, Times Radio, audio ads, talkSPORT livestreams, brand advertising, media partnerships, Russell Pedrick, livestream advertising, News UK advertising, advertising opportunities, YouTube UK, UK advertising news</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/09/octave_yt.jpg?w=150</image:loc></image:image></url><url><loc>https://madtechmag.com/2026/09/21/macmillan-appoints-vccp-blue-and-someone-to-evolve-charity-brand/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-09-21T10:49:35+00:00</news:publication_date><news:title>Macmillan Appoints VCCP Blue and SomeOne to Evolve Charity Brand</news:title><news:keywords>Brand strategy, marketing news, creative industry, agency appointment, brand partnership, UK advertising, VCCP, VCCP Blue, brand evolution, UK marketing, Creative Agency, agency of record, SomeOne, Macmillan Cancer Support, agency news, integrated marketing, integrated agency, charity marketing, branding agency, advertising news, Macmillan campaign, charity branding, new business wins, Fair Cancer Care, Kate Jones, agency pitch, Roly Darby, cancer charity, creative campaigns, 2027 campaigns, Simon Manchipp</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/09/image-10.png?w=150</image:loc></image:image></url></urlset>
