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<url><loc>https://madtechmag.com/2026/11/10/54-of-brits-switch-platforms-mid-listen-as-audio-and-video-boundaries-blur-finds-audion-and-yougov-study/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-10T08:49:00+00:00</news:publication_date><news:title>54% of Brits switch platforms mid-listen as audio and video boundaries blur finds Audion and YouGov study</news:title><news:keywords>yougov, Audion, digital audio advertising, Format Fluid Audio, Geoffrey Fossier, Julien Chevignon, Audio Video Cross Platform, Spotify Listening Habits, Audio Trends 2026, Media Consumption Research</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/11/gemini_generated_image_68gnmm68gnmm68gn.jpg?w=150</image:loc></image:image></url><url><loc>https://madtechmag.com/2026/11/09/ai-recommendations-need-real-world-proof-68-of-gen-z-and-millennials-trust-ai-suggested-brands-more-when-seen-on-ooh/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-09T16:44:34+00:00</news:publication_date><news:title>AI Recommendations Need Real-World Proof: 68% of Gen Z and Millennials Trust AI-Suggested Brands More When Seen on OOH</news:title><news:keywords>marketing, seo, digital marketing, business, ai, OOH advertising, brand trust, bauer-media-outdoor-uk, out-of-home-ads, generative-ai-search, gen-z-marketing, lindsay-rapacchi, martech-trends, omnichannel-strategy</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/11/audience-in-focus-image.jpg?w=150</image:loc></image:image></url></urlset>
