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<url><loc>https://madtechmag.com/2026/09/23/yes-the-outrage-was-the-point-of-sweeneys-latest-ad-now-show-us-whats-really-behind-just-sports/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-09-23T15:24:36+00:00</news:publication_date><news:title>Yes, The Outrage Was the Point of Sweeney’s Latest Ad. Now Show Us What’s Really Behind “Just Sports”</news:title><news:keywords>ad campaign, influencer marketing, Brand strategy, digital advertising, sports marketing, sports advertising, advertising news, Open Web, prediction markets, celebrity endorsement, Jacob Fortinsky, DraftKings, gambling addiction, online betting, betting apps, sports prediction trading, gambling marketing, celebrity advertising, Kalshi, prediction market advertising, sports betting, responsible gambling, Novig, Sydney Sweeney, Polymarket, Just Sports campaign, advertising controversy, FanDuel, sports business, marketing analysis, campaign controversy</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/09/eric-yaverbaum.jpg?w=150</image:loc></image:image></url></urlset>