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<url><loc>https://madtechmag.com/2026/08/28/omnicom-media-launches-hearts-united-a-new-global-media-network-built-for-growth/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-08-28T13:00:56+00:00</news:publication_date><news:title>Omnicom Media Launches Hearts United, a New Global Media Network Built for Growth</news:title><news:keywords>media industry, omnicom media group, AI advertising, Client Growth, media innovation, media strategy, creator economy, commerce media, Hearts United launch, media agency network, media advertising, Ross Jenkins, global media network, global media agency, Florian Adamski, Hearts United, AI in media, Omnicom, Mediahub, Omnicom Media</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/08/img_1678.png?w=150</image:loc></image:image></url><url><loc>https://madtechmag.com/2026/08/28/a-structural-mismatch-measuring-clicks-in-a-quality-craved-ecosystem/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-08-28T09:31:06+00:00</news:publication_date><news:title>A structural mismatch – measuring clicks in a quality-craved ecosystem </news:title><news:keywords>ad spend, performance marketing, digital marketing strategy, AI in advertising, Customer Engagement, digital advertising, campaign performance, invalid traffic, ad fraud, RTB House, customer intent, artificial intelligence marketing, intent signals, cost per click, multi-touch attribution, Denise Cornelissen, deep learning, advertising optimisation, CPC advertising, quality traffic, mid-funnel marketing, click metrics, digital advertising metrics</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/08/untitled-design.jpg?w=150</image:loc></image:image></url></urlset>