https://madtechmag.com/2026/04/10/from-digital-shelf-to-digital-street-how-programmatic-out-of-home-is-powering-retail-medias-evolution/The convergence of tech and brandsen2026-04-10T07:57:00+00:00From digital shelf to digital street: how programmatic Out of Home is powering retail media’s evolutionAdvertising, retail media networks, Bauer Media Outdoor insights, DOOH measurement footfall uplift, digital out of home advertising UK, programmatic advertising outdoor, full funnel marketing retail, retail media growth statistics, retail media ROI measurement, first party data marketing, programmatic DOOH, in store advertising trends, omnichannel advertising strategy, proximity marketing retail, prOOH advertising, retail media trends 2026, data driven advertising strategies, OOH and retail media integration, shopper marketing insightshttps://madtechmag.com/wp-content/uploads/2026/04/img_2517.jpg?w=150