https://madtechmag.com/2026/08/28/a-structural-mismatch-measuring-clicks-in-a-quality-craved-ecosystem/The convergence of tech and brandsen2026-08-28T09:31:06+00:00A structural mismatch – measuring clicks in a quality-craved ecosystem ad spend, performance marketing, digital marketing strategy, AI in advertising, Customer Engagement, digital advertising, campaign performance, invalid traffic, ad fraud, RTB House, customer intent, artificial intelligence marketing, intent signals, cost per click, multi-touch attribution, Denise Cornelissen, deep learning, advertising optimisation, CPC advertising, quality traffic, mid-funnel marketing, click metrics, digital advertising metricshttps://madtechmag.com/wp-content/uploads/2026/08/untitled-design.jpg?w=150