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<url><loc>https://madtechmag.com/2026/09/17/magnite-advances-agentic-vision-as-major-media-owners-buyers-and-technology-players-leverage-orchestration-layer/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-09-17T09:27:53+00:00</news:publication_date><news:title>Magnite Advances Agentic Vision as Major Media Owners, Buyers and Technology Players Leverage Orchestration Layer</news:title><news:keywords>adtech, programmatic advertising, Omnichannel Advertising, Magnite, streaming TV, advertising technology, addressable TV, media activation, agentic AI, agentic advertising, AI media buying, Magnite Orchestration, display advertising, iHeartMedia, linear TV, TF1 PUB, AI orchestration, Databricks, online video, Samsung Ads, Butler/Till, DIRECTV Advertising, sell-side advertising, digital audio, Newton Research</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/09/magnite-orchestration-2.0.png?w=150</image:loc></image:image></url><url><loc>https://madtechmag.com/2026/09/16/when-trust-becomes-a-media-metric-programmatic-out-of-home-matters-more-than-ever/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-09-16T07:51:00+00:00</news:publication_date><news:title>When ‘trust’ becomes a media metric, Programmatic Out of Home matters more than ever</news:title><news:keywords>media planning, advertising transparency, Omnichannel Marketing, Brand Safety, digital advertising, DOOH advertising, OOH advertising, programmatic DOOH, media trust, out of home advertising, Bauer Media Outdoor, online safety, programmatic Out of Home, brand suitability, prOOH, media metrics, public spaces, Charmaine Tavassoly Moss, brand-safe advertising, advertising environment</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/09/charmaine-tavassoly-moss-programmatic-business-development-lead-europe-bauer-media-outdoor-e1789505583258.jpeg?w=150</image:loc></image:image></url></urlset>