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<url><loc>https://madtechmag.com/2026/09/21/macmillan-appoints-vccp-blue-and-someone-to-evolve-charity-brand/</loc><news:news><news:publication><news:name>The convergence of tech and brands</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-09-21T10:49:35+00:00</news:publication_date><news:title>Macmillan Appoints VCCP Blue and SomeOne to Evolve Charity Brand</news:title><news:keywords>Brand strategy, marketing news, creative industry, agency appointment, brand partnership, UK advertising, VCCP, VCCP Blue, brand evolution, UK marketing, Creative Agency, agency of record, SomeOne, Macmillan Cancer Support, agency news, integrated marketing, integrated agency, charity marketing, branding agency, advertising news, Macmillan campaign, charity branding, new business wins, Fair Cancer Care, Kate Jones, agency pitch, Roly Darby, cancer charity, creative campaigns, 2027 campaigns, Simon Manchipp</news:keywords></news:news><image:image><image:loc>https://madtechmag.com/wp-content/uploads/2026/09/image-10.png?w=150</image:loc></image:image></url></urlset>